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How Does Lululemon Justify Its Premium Pricing?

Lululemon is one of the few activewear brands that consistently sells products at premium prices — and customers still buy again and again. As someone who works closely with activewear OEM factories, I’ve seen how

Lululemon’s leggings
Company

Why Does Lululemon Charge a Premium for Its Activewear?

Lululemon’s prices often make people pause — $120 leggings, $90 sports bras, $150 jackets. But despite the cost, their products sell out worldwide. As someone who works in activewear manufacturing, I’ve studied how Lululemon justifies

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