Ryderwear has become one of the most recognizable gymwear brands for bodybuilders and fitness enthusiasts worldwide.
But many people wonder — who actually owns Ryderwear, and what makes it so successful?
As someone deeply involved in the fitness apparel manufacturing industry at FuKi Gymwear, I’ll walk you through the full story.
Table of Contents
- Quick Answer
- The Founders of Ryderwear
- How Ryderwear Started
- Ryderwear’s Growth and Global Reach
- Ryderwear’s Brand Positioning
- Comparison: Ryderwear vs Other Gymwear Brands
- Why Ryderwear Stands Out
- FAQs
- Create Your Own Gymwear Brand with FuKi Gymwear
Quick Answer
Ryderwear is privately owned by David and Natalie Lukic, a husband-and-wife team from Australia.
They founded the brand in 2009 in Adelaide, South Australia, with a vision to design functional yet stylish gym apparel specifically for bodybuilding and fitness athletes.
The Founders of Ryderwear
| Name | Role | Background |
|---|---|---|
| David Lukic | Founder & CEO | Former fitness enthusiast who identified a market gap in bodybuilding apparel. |
| Natalie Lukic | Co-Founder & Creative Director | Handles design direction and oversees Ryderwear’s global visual identity. |
Their partnership blends business strategy and creative fashion insight, forming the backbone of Ryderwear’s success.
How Ryderwear Started
- Founded in 2009, initially focused on gym shoes and training wear for weightlifters.
- The brand grew organically through social media and influencer marketing, especially on Instagram.
- Expanded globally as bodybuilding culture became mainstream.
From my own experience managing sportswear production, Ryderwear’s success shows how niche-focused design and consistent branding outperform generic gymwear.
Ryderwear’s Growth and Global Reach
Ryderwear now ships to over 100 countries and runs both online stores and warehouse facilities in Australia and the U.S.
The company emphasizes:
- Community marketing through fitness influencers
- Premium fabrics and bold aesthetics
- Body-positive sizing and fit customization
This focus keeps Ryderwear highly relevant to the modern gym and bodybuilding community.
Ryderwear’s Brand Positioning
| Attribute | Description |
|---|---|
| Category | Gymwear & bodybuilding apparel |
| Core Audience | Strength athletes, fitness trainers, and gym lovers |
| Brand Message | “Wear to perform. Designed for lifters.” |
| Price Range | Mid–high (leggings $60–$90, tops $40–$70) |
| Market Strength | Strong community loyalty and social media presence |
Ryderwear’s branding connects emotionally with lifters—a mix of motivation, performance, and visual identity.
Comparison: Ryderwear vs Other Gymwear Brands
| Brand | Origin | Strength | Target Audience |
|---|---|---|---|
| Ryderwear | Australia | Bodybuilding-focused, bold style | Strength athletes |
| Gymshark | UK | Trend-driven and influencer-backed | Young fitness community |
| Alphalete | USA | Minimalist performance wear | Gym lifestyle lovers |
| FuKi Gymwear | China | OEM manufacturing & custom branding | B2B fitness brands |
Insight:
While Ryderwear focuses on direct-to-consumer retail,
FuKi Gymwear helps other entrepreneurs create their own fitness labels with premium materials and low MOQ production.
Why Ryderwear Stands Out
- Bodybuilder-first design: Strong waistbands, reinforced seams, and muscle-accentuating cuts.
- Lifestyle branding: Balances performance gear with stylish, everyday wear.
- Inclusive approach: Appeals to both men and women with powerful, confident aesthetics.
As someone working with multiple activewear clients, I see Ryderwear’s model as a great example of niche branding success.
FAQs
Q1: Is Ryderwear an Australian brand?
Yes, Ryderwear is headquartered in Adelaide, South Australia.
Q2: Who owns Ryderwear now?
Still owned and operated by its founders, David and Natalie Lukic.
Q3: Is Ryderwear made in Australia?
No, like most global brands, Ryderwear’s products are manufactured overseas (primarily in Asia) but designed in Australia.
Q4: What makes Ryderwear popular?
Its fit, style, and strong influencer marketing within the bodybuilding and gym community.
Create Your Own Gymwear Brand with FuKi Gymwear
If Ryderwear’s journey inspires you to build your own custom gymwear label,
FuKi Gymwear can help make that happen.
We specialize in:
- OEM & ODM production for gymwear, leggings, and sports bras
- Custom logo printing, packaging, and private labeling
- Sustainable materials including recycled polyester and bamboo blends
- Low MOQ manufacturing ideal for startups
- Worldwide shipping to North America, Europe, and beyond
At FuKi Gymwear, we help brands combine fashion and function—just like Ryderwear—but with your unique identity.
