Table of Contents
- Quick Answer: Who Owns Fabletics Right Now?
- Who Founded Fabletics?
- How Ownership Works at Fabletics
- Is Fabletics Public or Private?
- Leadership & Milestones (Timeline)
- What This Means for Shoppers & Brand Builders
- FAQ: Fast Answers
- Final Thoughts + Resource for Building Your Own Brand
Quick Answer: Who Owns Fabletics Right Now?
Fabletics is a privately held activewear company under the umbrella of TechStyle Fashion Group (TFG), a Los Angeles–based fashion incubator.
Actress Kate Hudson co-founded the brand in 2013 and served as its global face. Since 2021, she has taken on an advisory role, still influencing design and marketing strategy.
Kate Hudson
Who Founded Fabletics?
The Launch Story
Fabletics was launched in 2013 by Adam Goldenberg, Don Ressler, and Ginger Ressler, with Kate Hudson as the co-founder and public face.
The idea was simple yet powerful: deliver affordable, stylish activewear through a VIP membership model.
Kate Hudson’s Creative Role
Unlike many celebrity-backed brands, Hudson was more than just a spokesperson. She helped shape:
- The brand’s inclusive, lifestyle-driven tone
- Creative direction of campaigns
- Engagement with women who wanted accessible fashion with performance qualities
In 2021, Hudson transitioned from daily brand operations into an advisory role, but she remains closely linked to the company’s identity.
How Ownership Works at Fabletics
Parent Company: TechStyle Fashion Group
Fabletics is owned and operated by TechStyle Fashion Group, formerly known as JustFab Inc. TechStyle manages multiple DTC fashion labels including JustFab, ShoeDazzle, Savage X Fenty, and Fabletics.
Its role includes supply chain, technology infrastructure, membership systems, and logistics—allowing brands like Fabletics to scale globally.
Celebrity & Investor Partners
Over the years, Fabletics has expanded with collaborations (including men’s lines with athletes and celebrities). These partnerships add reach and credibility but do not change TechStyle’s controlling ownership.
Is Fabletics Public or Private?
Currently, Fabletics is private. Neither Fabletics nor its parent, TechStyle, are listed on public stock exchanges.
What “Private” Means for You
- Long-term focus: less pressure from quarterly earnings
- Flexibility in pricing, promotions, and new product launches
- Occasional rumors about an IPO surface, but no official confirmation exists
Leadership & Milestones (Timeline)
| Year | Milestone | Why It Matters |
|---|---|---|
| 2013 | Fabletics launches | Introduced the VIP subscription model |
| 2015–2016 | Expansion to physical retail stores | Combined online data with offline experience |
| 2020 | Annual revenue reportedly surpassed $500M | Proved subscription model could scale |
| 2021 | Kate Hudson transitions to advisory role | Continued star influence, while TechStyle runs operations |
What This Means for Shoppers & Brand Builders
For Shoppers
Fabletics offers affordable, stylish activewear, supported by TechStyle’s digital infrastructure. Customers benefit from:
- VIP subscription discounts
- Frequent new drops
- Data-driven product curation
For Founders & Private-Label Brands
The Fabletics model shows how celebrity partnerships, strong supply chains, and membership models drive growth.
But if you’re looking to build your own private-label gym wear brand, you don’t need celebrity status.
You can work with specialized OEM/ODM suppliers like FuKi Gymwear —offering:
- Low MOQs (from 100 pcs)
- 7–10 day sampling
- Eco-friendly fabrics
👉 Explore: Top 6 Gym Wear Manufacturers – 2025 Edition
FAQ: Fast Answers
Q1. Who owns Fabletics?
👉 TechStyle Fashion Group is the parent company.
Q2. Is Kate Hudson still involved?
👉 Yes, she remains a co-founder and serves as an advisor.
Q3. Is Fabletics public?
👉 No, it’s privately held.
Q4. Why is the VIP model important?
👉 It differentiates Fabletics from competitors like Lululemon and Nike by driving customer loyalty and recurring revenue.
Final Thoughts + Resource for Building Your Own Brand
Fabletics shows the power of combining celebrity influence with scalable infrastructure. For customers, it means stylish activewear at accessible prices.
For entrepreneurs, it’s proof that ownership and structure shape brand identity.
If you want to launch your own custom gym wear line, consider partnering with FuKi Gymwear. We help fitness brands worldwide with custom activewear manufacturing, offering low MOQ, fast samples, and sustainable fabrics.
🔑 Meta Title & Description
- Title: Who Owns Fabletics? Founder, Parent Company & Ownership Explained
- Description: Learn who owns Fabletics today. Discover Kate Hudson’s role, TechStyle’s ownership, and what it means for shoppers and brand builders.
