Under Armour used to be one of the fastest-growing sportswear brands in the world.
But in 2025, many people are asking: Is Under Armour losing popularity? Or is it just evolving?
As someone who works inside the fitness apparel manufacturing industry, I’ve seen the brand from both consumer and production perspectives.
Here’s a simple breakdown with real insights.
Table of Contents
- Is Under Armour Really Losing Popularity in 2025?
- Why Under Armour Lost Momentum After 2017
- Where Under Armour Still Performs Strongly
- Nike vs Under Armour vs Adidas in 2025
- Is Under Armour Still Worth Buying?
- Who Should Choose Under Armour in 2025?
- My First-Hand Experience as a Manufacturer
- FAQs
- About FuKi Gymwear – Custom Sportswear Manufacturer
1. Is Under Armour Really Losing Popularity in 2025?
Yes and no.
Under Armour isn’t as trendy as it was between 2014–2017, and its sales growth has slowed.
However:
✅ It is still a top performance brand in training, military, and American football.
✅ It remains strong in compression gear, HeatGear, and ColdGear technology.
❌ But it has lost lifestyle and fashion appeal compared to Nike, Adidas, and Lululemon.
2. Why Under Armour Lost Momentum After 2017
| Reason | Explanation |
|---|---|
| Too Performance-Focused | Great for athletes, but not trendy enough for lifestyle or streetwear. |
| Fewer Fashion Collaborations | Nike and Adidas work with celebrities; UA rarely does. |
| Marketing Shift | Less influencer presence on Instagram/TikTok compared to Nike/Gymshark. |
| Stronger Competition | Nike, Adidas, Lululemon, and Gymshark expanded faster in womenswear. |
3. Where Under Armour Still Performs Strongly
- American football, basketball, military training, running
- Compression shirts & leggings (muscle support, injury prevention)
- HeatGear & ColdGear (hot and cold weather technology)
- Steph Curry basketball line still has loyal fans
👉 Under Armour is still respected by serious athletes, even if it’s not the most fashionable.
4. Nike vs Under Armour vs Adidas in 2025
| Brand | Strengths | Weaknesses |
|---|---|---|
| Nike | Lifestyle + performance + celebrity collaborations | More expensive |
| Adidas | Fashion + streetwear + Yeezy heritage | Less compression technology |
| Under Armour | Pure performance, compression, endurance sports | Less trendy, limited lifestyle appeal |
5. Is Under Armour Still Worth Buying?
✅ Yes, if you:
- Train seriously (HIIT, running, gym, military-style fitness)
- Prefer compression gear and temperature-regulating fabrics
- Want performance > fashion
❌ Maybe not, if you:
- Only want sporty looks for daily wear
- Prefer fashion collabs (Nike x Off-White, Adidas x Gucci, etc.)
- Want TikTok-style activewear trends (Alo Yoga, Gymshark)
6. Who Should Choose Under Armour in 2025?
| User Type | Best Option |
|---|---|
| Gym athletes, runners, military trainers | ✅ Under Armour |
| Fashion & streetwear lovers | ➝ Nike / Adidas / Lululemon |
| Yoga & athleisure wear fans | ➝ Lululemon / Alo Yoga |
| Budget but want performance | ✅ Under Armour |
| Starting your own brand | ➝ Work with OEM like FuKi Gymwear |
7. My First-Hand Experience as a Manufacturer
I’ve developed compression fabrics and performance leggings for clients inspired by Under Armour. Here’s the truth:
| Factor | Under Armour | OEM Manufacturers (like FuKi Gymwear) |
|---|---|---|
| Compression Tech | Strong, muscle-focused | Can be reproduced 80–90% similar |
| Fabric Type | HeatGear, ColdGear, breathable mesh | Nylon/Spandex + moisture-wicking |
| MOQ | Very high (3,000–5,000 pcs) | Low MOQ (100 pcs) |
| Branding | Built over 20 years | You can build your own with custom OEM |
💡 Under Armour may be less trendy, but its technical approach still inspires many new fitness brands.
8. FAQs
Q1: Is Under Armour still popular in 2025?
Yes, but mainly among athletes — not in mainstream fashion.
Q2: Why did Under Armour lose hype?
Because it focused on performance, while consumers shifted to lifestyle and athleisure.
Q3: Is Under Armour better than Nike?
For performance compression and weather gear — yes. For lifestyle and fashion — Nike wins.
Q4: Does Under Armour still make good quality products?
Absolutely. Their technical fabrics are still industry-leading.
9. About FuKi Gymwear – Custom Sportswear Manufacturer
At FuKiGymwear.com, we help new sportswear brands create products inspired by Under Armour’s compression and Nike’s style.
We offer:
- OEM & ODM custom production (MOQ only 100 pcs)
- Compression wear, gym sets, running tops, leggings
- Heat-transfer, silicone, screen print logos
- Custom fabric development: spandex, nylon, recycled polyester
- Samples in 7–10 days, bulk in 25–35 days
💡 If you're starting a fitness brand, we help you design, manufacture, and launch — all in one place.
👉 Want to create performance wear like Under Armour?
Visit FuKiGymwear.com to start manufacturing today.
