As someone who works directly with footwear OEM teams and performance-testing labs, I get asked this all the time:
“Are On Running shoes actually worth the higher price?”
Here’s a clear, beginner-friendly explanation — based on fit testing, foam analysis, and comparisons with Nike and Hoka.
Table of Contents
- Quick Answer
- 1. Why On Running Shoes Cost More
- 2. What You Actually Get for the Price
- 3. On vs Nike vs Hoka
- 4. Who Should Choose On Running
- FAQs
- Related Links
Quick Answer
Yes — On Running is worth the price for runners who want a firm, technical, and efficient ride.
Their shoes feel different from soft-foam trainers because they’re engineered for responsiveness, not plush comfort.

If you prefer cushion-heavy shoes (like Hoka), On may feel too firm.
If you prefer an energetic, forward-moving ride, On excels.
External references:
- On Official: https://www.on.com
- On Technology Overview: https://www.on.com/en-us/technology
1. Why On Running Shoes Cost More
From OEM testing, On’s pricing comes from three engineering factors:
✔ CloudTec® Pods
Each “cloud” pod is individually molded, which raises tooling and production cost.
✔ Speedboard® Plate
A full-length polymer plate that improves propulsion but increases manufacturing complexity.
✔ Premium Uppers
Engineered mesh, recycled synthetics, and tighter QC standards add cost.
✔ Swiss Design Standards
On maintains stricter tolerances for weight, flexibility, and impact consistency.
In short: higher precision = higher cost.
2. What You Actually Get for the Price
✔ A firm, efficient ride
On is designed for forward energy, not softness.
✔ Lightweight construction
The shoes stay surprisingly light despite their structure.
✔ Reliable durability
CloudTec pods resist compression better than standard EVA.
✔ Breathable training comfort
Great for hot climates and everyday wear.
✔ Hybrid use (run + lifestyle)
Many people buy On for versatility — they feel like performance shoes but look casual.
3. On vs Nike vs Hoka
| Brand | Cushioning Style | Ride Feel | Best For |
|---|---|---|---|
| On Running | CloudTec + Speedboard | Firm, responsive | Daily runs, lifestyle wear |
| Nike | ZoomX / React | Soft + bouncy | Speed, energy return |
| Hoka | Max cushion | Plush, soft | Long-distance comfort |
Key takeaway
On = efficiency + firmness
Nike = bounce + speed
Hoka = softness + long mileage
4. Who Should Choose On Running
Choose On Running if:
- you like a firmer, more technical ride
- you want lighter-feeling shoes
- you prefer responsive propulsion
- you train in warm climates
- you value stylish everyday wear

Choose another brand if:
- you want plush cushioning (Hoka)
- you want maximum energy return (Nike ZoomX)
- you run long-distance marathons
FAQs
Q1: Are On Cloud shoes good for long distances?
Yes, but only if you prefer a firm ride. Many marathoners still choose softer foams.
Q2: Do On Running shoes last long?
Yes — CloudTec pods maintain shape well over time.
Q3: Are On shoes good for beginners?
If you like structure, yes. If you want softness, consider Hoka.
Related Links
- On Running Technology: https://www.on.com/en-us/technology
- On Cloud Series Overview: https://www.on.com/en-us/running-shoes
- Activewear Manufacturing Insight: https://fukigymwear.com
