How Does Fabletics Work?

As someone running an activewear brand at FuKi Gymwear, I often get asked:
“How does Fabletics work?”

The quick answer: Fabletics is a membership-based activewear company where you can shop as a regular guest or join as a VIP Member for exclusive discounts and perks.
Below, I’ll share exactly how the Fabletics model works and what new brands can learn from it.

Table of Contents

• What Is Fabletics and Its VIP Program
• Step-by-Step: How the Membership Works
• Fabletics Pricing and Benefits
• Pros and Cons of Fabletics Membership
• What New Brands Can Learn
• FuKi Gymwear – Build Your Own Activewear Brand
• FAQ
• Conclusion

What Is Fabletics and Its VIP Program

Founded in 2013 by Kate Hudson, Fabletics offers stylish activewear with a subscription-based model.

• Guest Shopping: Anyone can shop at standard prices.
• VIP Membership: For a monthly fee, members enjoy lower prices and exclusive styles.

This approach makes Fabletics different from traditional retailers like Lululemon or Athleta.

Step-by-Step: How the Membership Works

From my perspective as a manufacturer working with subscription brands, here’s the typical Fabletics VIP flow:

1. Sign Up

   • Join as a VIP Member during checkout or via promotions.

2. Monthly Outfit Picks

   • Each month, Fabletics suggests personalized outfits based on your style quiz.

3. Shop or Skip

   • You have until the 5th of each month to shop or skip.
   • Skip and you won’t be charged.

4. Member Credits

   • If you don’t shop or skip, a monthly fee (~$59.95) converts to a credit you can use later.

Fabletics Pricing and Benefits

👉 Official source: Fabletics Membership Info

Fabletics’ VIP plan lets active users save up to 50% compared to guest pricing.

Pros and Cons of Fabletics Membership

From my experience with subscription-based apparel clients, clear communication about “skip” deadlines is crucial for customer trust.

What New Brands Can Learn

Fabletics’ rise offers key lessons for emerging activewear brands:

• Recurring revenue: Subscriptions create predictable cash flow.
• Data-driven design: Style quizzes help plan inventory and trends.
• Community engagement: Membership builds loyalty beyond one-time sales.
• Omnichannel strategy: Combining online subscriptions with physical stores increases reach.

👉 Related read: Why Is Alo Suddenly So Popular?

FuKi Gymwear – Build Your Own Activewear Brand

At FuKi Gymwear, we help startups and growing labels apply Fabletics-style strategies with flexible production:

• ✅ Low MOQ starting at 100 pcs per style.
• ✅ Eco-friendly fabrics like recycled polyester and bamboo.
• ✅ Full private-label services: design, sampling, and packaging.
• ✅ Quick turnaround to meet fast fashion or subscription schedules.

By blending subscription ideas with custom design, you can create a unique, loyal customer base.

FAQ

Q1: Do you have to buy every month as a VIP?
👉 No. You can skip by the 5th of each month to avoid charges.

Q2: What happens if you forget to skip?
A $59.95 charge converts to a credit for future purchases.

Q3: Is Fabletics worth the membership fee?
Yes—if you buy activewear regularly and want exclusive discounts.

Q4: Can small brands use a similar model?
Absolutely. With FuKi Gymwear, you can design custom collections for a subscription model.

Conclusion

So, how does Fabletics work?
✅ By combining a VIP membership program, personalized styling, and recurring credits, it delivers affordable, trendy activewear to millions of customers.

For new activewear brands, the key takeaway is:
Subscription plus strong community = sustainable growth.

At FuKi Gymwear, we help entrepreneurs launch private-label activewear with low MOQ and fast production, so you can build the next subscription-driven success story.

👉 Start now: Contact FuKi Gymwear