How Did Ryderwear Start?

Ryderwear has become one of the most well-known names in gymwear, especially among weightlifters and bodybuilding fans.
But how did this Australian fitness brand actually start—and what led to its global success?
As someone experienced in sportswear manufacturing at FuKi Gymwear,
I’ll walk you through Ryderwear’s origin story, its growth, and what brands can learn from it.

Table of Contents

• Quick Answer
• The Founding Story
• Why Ryderwear Was Created
• Early Challenges and Breakthrough
• From Local to Global: Ryderwear’s Expansion
• Key Milestones in Ryderwear’s Growth
• Lessons for New Fitness Brands
• FAQs
• Build Your Own Gymwear Brand with FuKi Gymwear

Quick Answer

Ryderwear was founded in 2009 in Adelaide, South Australia, by David and Natalie Lukic.

They saw a gap in the market for stylish yet functional gymwear designed for bodybuilders and strength athletes.
Starting with lifting shoes and tanks, Ryderwear grew into a global fitness brand known for bold design, performance fabrics, and a loyal gym community.

The Founding Story

In 2009, fitness enthusiast David Lukic noticed most gymwear brands focused on casual fitness, not bodybuilding.
He and his wife Natalie decided to create apparel that fit and performed specifically for lifters.
With limited resources, they started Ryderwear from their garage in Adelaide, testing early designs on local athletes.

“We wanted clothes that looked great but could handle a heavy squat session,” David once explained.

Their personal background in gym training gave the brand authentic credibility from day one.

Why Ryderwear Was Created

As someone who has worked with activewear startups, this is a classic case of solving a niche problem that mainstream brands overlooked.

Early Challenges and Breakthrough

• Limited production capacity in the early years.
• Small-scale marketing through word-of-mouth and social media.
• Early breakthrough came from Instagram influencers promoting the brand’s bold gymwear.
• The Ryderwear Disrupt sneaker and men’s lifting tanks became instant hits in the bodybuilding community.

The founders reinvested profits into R&D, marketing, and global eCommerce, scaling without outside investors.

From Local to Global: Ryderwear’s Expansion

Ryderwear gradually evolved from an Australian garage brand to an international fitness label.
Key growth drivers included:

• E-commerce: Direct-to-consumer model reaching 100+ countries.
• Influencer partnerships with athletes and fitness creators.
• Opening warehouse hubs in the U.S. for faster global shipping.

This model allowed Ryderwear to compete with global players like Gymshark and Alphalete, while maintaining its niche bodybuilding DNA.

Key Milestones in Ryderwear’s Growth

Each step reinforced Ryderwear’s commitment to combining fashion, fitness, and community.

Lessons for New Fitness Brands

Here’s what we can learn from Ryderwear’s success:

1. Start niche: Serve a specific community before going mainstream.
2. Design for purpose: Every product should solve a real training problem.
3. Invest in branding: Ryderwear’s visuals and message resonate deeply with gym culture.
4. Leverage social media early: Influencers and authenticity matter more than big budgets.
5. Scale smartly: Focus on consistent quality and reliable manufacturing partners.

As a gymwear manufacturer, I often advise new brands to follow Ryderwear’s blueprint —
focus on your audience first, scale second.

FAQs

Q1: When did Ryderwear start?
A: Ryderwear was founded in 2009 in Adelaide, South Australia.

Q2: Who started Ryderwear?
A: It was started by David and Natalie Lukic, a husband-and-wife team.

Q3: Is Ryderwear still Australian-owned?
A: Yes, it remains a privately-owned Australian brand with global operations.

Q4: What was Ryderwear’s first product?
A: Their first hit products were lifting shoes and gym tanks designed for bodybuilders.

Build Your Own Gymwear Brand with FuKi Gymwear

If Ryderwear’s journey inspires you to create your own activewear label,
FuKi Gymwear can help turn that vision into reality.

We specialize in:

• OEM & ODM production for gymwear, leggings, sports bras, and men’s fitness apparel
• Custom logo printing, packaging, and private labeling
• Sustainable fabrics like recycled nylon, bamboo, and organic cotton
• Low MOQ production for startups and small brands
• Global delivery to the U.S., EU, and beyond

At FuKi Gymwear, we combine style, performance, and eco-conscious design —
helping new fitness brands grow sustainably, just like Ryderwear did.