Table of Contents
- Quick Answer
- 1. Does Lululemon Have an Online Outlet?
- 2. What “We Made Too Much” Really Is
- 3. Online Outlet vs Physical Lululemon Outlet Stores
- 4. What You Can (and Can’t) Buy Online
- 5. Is Buying Lululemon Outlet Online Worth It?
- FAQs
- What Brands Can Learn from Lululemon’s Outlet Strategy
Quick Answer
Yes — you can buy Lululemon “outlet-style” products online, but not through a traditional outlet website.
Instead, Lululemon sells discounted items online through its official “We Made Too Much” section.
From my experience working with activewear manufacturing, pricing strategies, and brand-controlled distribution, Lululemon is very intentional about how and where it discounts products.
1. Does Lululemon Have an Online Outlet?
No — Lululemon does not operate a separate online outlet store.
Official brand reference:
👉 Lululemon
You will not find:
- a site called “lululemon outlet online”
- a dedicated outlet URL
- clearance sections on third-party outlet platforms
Any website claiming to be an “official Lululemon outlet online” is not legitimate.
2. What “We Made Too Much” Really Is
Instead of a classic outlet, Lululemon uses a controlled markdown section called:
We Made Too Much
This is the only official way to buy discounted Lululemon products online.
What “We Made Too Much” includes:
- past-season colors
- discontinued styles
- overstock items
- limited-size runs
What it does not include:
- outlet-exclusive lower-quality products
- factory seconds
- damaged or irregular items
Key insight:
These are the same products sold at full price — just marked down.
3. Online Outlet vs Physical Lululemon Outlet Stores
Lululemon handles online and offline outlets differently.
| Feature | Online (“We Made Too Much”) | Physical Outlet Stores |
|---|---|---|
| Product quality | Full retail quality | Full retail quality |
| Selection | Limited, rotating | Varies by location |
| Pricing | Discounted | Often deeper discounts |
| Access | Anyone, anytime | Location-based |
| Consistency | High | Inconsistent |
Important difference:
There are no outlet-only products online.
4. What You Can (and Can’t) Buy Online
You can buy online:
- discounted leggings
- tops, bras, and outerwear
- backpacks and accessories
- authentic Lululemon items
You cannot buy online:
- true “outlet-exclusive” styles
- guaranteed deep discounts
- full size runs at all times
- custom or altered products
My honest take:
Online outlet shopping at Lululemon rewards timing and flexibility, not bargain hunting.
5. Is Buying Lululemon Outlet Online Worth It?
It’s worth it if you:
- already know your size
- are flexible on color
- want authentic products at lower prices
- prefer shopping online
It may not be worth it if you:
- need specific styles or colors
- want the lowest possible price
- prefer browsing in person
- dislike limited stock availability
Straight answer:
Buying Lululemon outlet items online is worth it for smart, patient shoppers — not impulse buyers.
FAQs
Q1: Is there an official Lululemon outlet website?
No. Only the “We Made Too Much” section on Lululemon’s official site.
Q2: Are online outlet items lower quality?
No. They’re the same retail-quality products.
Q3: Why do sizes sell out so fast?
Because quantities are limited and restocks aren’t guaranteed.
Q4: Are third-party Lululemon outlet sites real?
Almost always no. Be cautious of scams.
What Brands Can Learn from Lululemon’s Outlet Strategy
Lululemon shows a disciplined approach:
Discounting doesn’t have to dilute brand value if it’s controlled.
At 👉 fukigymwear,
we help brands design pricing and inventory strategies that protect brand perception while still moving excess stock.
What We Support
- controlled discount models
- non-outlet private-label strategies
- performance-focused product planning
- low-MOQ OEM / ODM manufacturing
- long-term brand positioning
Lululemon doesn’t sell “cheap” products online —
it sells the same products more strategically.
