What Is the New Name of Puma?

If you’ve seen social media posts or headlines asking whether Puma has changed its name, you’re not alone. Many people have been confused by branding updates or rumors online.
As someone who works with global sportswear manufacturers at FuKi Gymwear, I’ll explain clearly what’s true — and what’s just marketing noise.

Table of Contents

• Quick Answer: Did Puma Change Its Name?
• 1. Why People Think Puma Has a New Name
• 2. Puma’s Official Brand Identity Today
• 3. Rebranding vs. Product-Line Naming
• 4. Who Owns Puma Today
• 5. Lessons for Emerging Sportswear Brands
• FAQs
• Build Your Own Global Sportswear Brand with FuKi Gymwear

Quick Answer: Did Puma Change Its Name?

✅ No — Puma has not changed its name.
The brand is still officially called Puma SE, a German multinational sportswear company headquartered in Herzogenaurach, Germany.

What’s changed occasionally are sub-brand campaigns or product collections, like “Puma Sportstyle” or “Puma Forever Faster,” but the corporate name remains the same.

💬 In short: “Puma” is still Puma — no rebrand, just new marketing directions.

1. Why People Think Puma Has a New Name

The confusion often comes from:

• Global campaign slogans (e.g., Forever Faster, She Moves Us).
• New logos on select collections, emphasizing minimalism.
• Collaborations where partner names (like Rihanna’s FENTY x Puma) temporarily lead the branding.

These don’t represent a corporate name change — they’re strategic marketing refreshes.

2. Puma’s Official Brand Identity Today

Puma remains one of the top three global sportswear companies, alongside Nike and Adidas.

3. Rebranding vs. Product-Line Naming

Puma hasn’t rebranded, but it has launched distinct product sub-names for marketing clarity:

💡 These sub-names change often — but “Puma” remains the umbrella identity.

4. Who Owns Puma Today

Puma is a publicly traded company listed on the Frankfurt Stock Exchange.
Its largest shareholder is the French luxury group Kering (formerly Gucci Group), which holds a minority stake after partially divesting in 2018.

This structure keeps Puma independent while maintaining luxury-level partnerships and collaborations.

5. Lessons for Emerging Sportswear Brands

From Puma’s evolution, new brands can learn:

• 🔹 Keep brand identity consistent even as products diversify.
• 🔹 Use slogans or partnerships to refresh perception without rebranding.
• 🔹 Balance performance with lifestyle marketing to appeal globally.
• 🔹 Leverage heritage storytelling — it builds trust and authority.

At FuKi Gymwear, we help startups apply the same principles while building sustainable OEM/ODM sportswear lines.

FAQs

Q1: Did Puma officially change its name?
A: No, Puma’s legal and global brand name remains Puma SE.

Q2: Is Puma owned by Adidas?
A: No. The founders were brothers, but Puma and Adidas have been separate companies since 1948.

Q3: Why does Puma use “Forever Faster”?
A: It’s a brand slogan, not a new name — representing Puma’s fast, athletic identity.

Q4: Is Puma still German-owned?
A: Yes, headquartered in Germany, though partly held by international investors.

Build Your Own Global Sportswear Brand with FuKi Gymwear

Just like Puma built its legacy through strong branding and innovation,
FuKi Gymwear helps new sportswear startups build sustainable, competitive, and global-ready collections.

We offer:

• 🧵 OEM/ODM manufacturing for gymwear, yoga, and streetwear
• 🌿 Eco-friendly & recycled fabrics
• 🏷️ Private label customization (logo, tags, packaging)
• 🚀 Low MOQ & fast worldwide shipping

💬 Transform your brand vision into premium activewear — ethically and efficiently.