P.E Nation is one of Australia’s most stylish activewear labels, loved for its bold, sporty streetwear aesthetic.
But many fans wonder: who actually owns P.E Nation, and how did it become so famous?
As someone who works in sportswear design and manufacturing at FuKi Gymwear,
I’ve researched the brand closely to give you a clear, trustworthy answer.
Table of Contents
- Quick Answer
- The Founders of P.E Nation
- How the Brand Started
- P.E Nation’s Ownership and Leadership Today
- Why P.E Nation Became So Popular
- Comparison: P.E Nation vs Other Activewear Brands
- Lessons from P.E Nation’s Success
- FAQs
- Build Your Own Activewear Brand with FuKi Gymwear
Quick Answer
P.E Nation was founded in 2016 in Sydney, Australia, by Pip Edwards and Claire Tregoning.
It is co-owned by the founders and supported by private investors.
The brand is best known for blending sportswear, streetwear, and fashion-forward design into one lifestyle identity.
The Founders of P.E Nation
| Founder | Background | Role |
|---|---|---|
| Pip Edwards | Former fashion designer for Ksubi and General Pants | Creative Director & Co-Founder |
| Claire Tregoning | Former design manager at Sass & Bide | Co-Founder & Design Director |
Together, they turned their shared love for sports, street culture, and luxury fashion into a global activewear movement.
“We built P.E Nation for women who want to move, work, and live with confidence.” – Pip Edwards
How the Brand Started
- Founded in Sydney, Australia in 2016.
- Concept: Active streetwear for the modern woman — something between gym and everyday fashion.
- Started with leggings, crop tops, and jackets featuring color-block designs.
- Early exposure came from Instagram influencers and Australian celebrities.
From my manufacturing perspective, P.E Nation’s success began with unique pattern blocking and bold color palettes, something few activewear brands were doing then.
P.E Nation’s Ownership and Leadership Today
P.E Nation remains privately owned by its two founders — Pip Edwards and Claire Tregoning —
but the company also has external investment partners to support its global growth.
The brand continues to operate from Sydney, with expansions into:
- U.S. and U.K. online markets
- Luxury retailers like Selfridges, Revolve, and Nordstrom
- Collaborations with Reebok, ASICS, and H&M
This combination of fashion credibility and athletic authenticity keeps P.E Nation relevant worldwide.
Why P.E Nation Became So Popular
| Reason | Description |
|---|---|
| Fashion-meets-function design | Athletic pieces that double as streetwear |
| Social media visibility | Strong Instagram and influencer partnerships |
| Celebrity support | Worn by Gigi Hadid, Hailey Bieber, and Australian icons |
| Quality manufacturing | Durable, body-flattering fits with vibrant detailing |
From my experience in apparel sourcing, P.E Nation mastered the “luxury athleisure” balance—functional, fashionable, and premium.
Comparison: P.E Nation vs Other Activewear Brands
| Brand | Origin | Style Focus |
|---|---|---|
| P.E Nation | Australia | Bold street-luxe activewear |
| Lululemon | Canada | Technical performance |
| Alo Yoga | USA | Minimalist luxury athleisure |
| FuKi Gymwear | China | Custom OEM/ODM gymwear |
Insight:
While P.E Nation focuses on design-led consumer retail,
FuKi Gymwear empowers other brands to build their own designer-quality lines sustainably.
Lessons from P.E Nation’s Success
Here’s what entrepreneurs and fashion startups can learn from P.E Nation:
- Build a clear identity — P.E Nation owns its “sports-luxe” look.
- Blend lifestyle and performance — not just gym wear, but all-day wear.
- Leverage influencer marketing early — it accelerates visibility.
- Invest in quality materials and fit — long-term trust builds repeat customers.
- Stay consistent visually — every P.E Nation piece looks unmistakably theirs.
These same principles are what we at FuKi Gymwear help clients apply in their own brand strategies.
FAQs
Q1: Who owns P.E Nation?
A: Founders Pip Edwards and Claire Tregoning are the current owners.
Q2: When was P.E Nation founded?
A: It was founded in 2016 in Sydney, Australia.
Q3: Is P.E Nation an Australian brand?
A: Yes — it’s a proud Australian activewear label with global reach.
Q4: What makes P.E Nation different from other brands?
A: Its fusion of bold fashion design and technical sportswear function.
Build Your Own Activewear Brand with FuKi Gymwear
If P.E Nation’s story inspires you to create your own fashion-forward activewear brand,
FuKi Gymwear can help you bring it to life.
We provide:
- OEM & ODM manufacturing for yoga, gym, and athleisure wear
- Custom logo, labeling, and private branding
- Sustainable fabrics (recycled nylon, bamboo, organic cotton)
- Low MOQ production for boutique and startup brands
- Worldwide shipping to the U.S., Europe, and beyond
FuKi Gymwear helps brands combine style, performance, and sustainability,
just like P.E Nation — but with your own unique identity.
