Many people wonder: Who is the CEO of Under Armour?
As of 2025, the company’s Chief Executive Officer is Kevin Plank, the brand’s founder, who returned to the role to steer the company’s next phase of growth.
This article explains his background, Under Armour’s leadership journey, and what it means for the future of the brand.
Table of Contents
- Current CEO of Under Armour
- Kevin Plank’s Leadership Journey
- Under Armour Leadership Timeline
- How Leadership Shapes the Brand
- FAQ: Under Armour CEO
- Conclusion
Current CEO of Under Armour
- Name: Kevin Plank
- Role: Chief Executive Officer
- Background: Entrepreneur and founder of Under Armour
Kevin Plank returned to the CEO position in 2024 after stepping down in 2019.
His comeback signals a focus on innovation, performance gear, and international growth.
👉 More info: Under Armour Leadership
Kevin Plank’s Leadership Journey
Kevin Plank founded Under Armour in 1996 with a vision to create better moisture-wicking athletic wear.
He guided the company from a small startup into a global sportswear brand.
- 1996–2019: Founder & CEO
- 2020–2024: Executive Chairman & Brand Chief
- 2024–present: Returned as CEO to lead a new growth phase
His deep understanding of the brand and market trends helps Under Armour stay competitive with Nike and Adidas.
Under Armour Leadership Timeline
| Year | CEO | Key Focus |
|---|---|---|
| 1996 | Kevin Plank | Brand founding & product innovation |
| 2020 | Patrik Frisk | Global expansion & operational scale |
| 2022 | Stephanie Linnartz | Digital strategy & women’s growth |
| 2024 | Kevin Plank (returned) | Performance gear & brand revival |
This table shows how leadership changes reflect Under Armour’s evolving goals.
How Leadership Shapes the Brand
The CEO’s role directly affects Under Armour’s strategy, product design, and market expansion.
Kevin Plank’s return signals:
- Renewed focus on core performance gear
- Sharper marketing strategy to regain market share
- Innovation in fabrics and sustainability
👉 See Forbes coverage on Under Armour for leadership insights.
FAQ: Under Armour CEO
Q1: Who is currently the CEO of Under Armour?
✅ Kevin Plank, founder of the company.
Q2: When did he return as CEO?
👉 In 2024, after serving as Executive Chairman.
Q3: Why did he return?
✅ To drive product innovation and strengthen Under Armour’s market position.
Q4: Who were the previous CEOs?
👉 Patrik Frisk and Stephanie Linnartz, who focused on expansion and digital growth.
Conclusion
If you’re asking “Who is the CEO of Under Armour?”, the answer is Kevin Plank, the company’s founder and strategic visionary.
His return to leadership emphasizes innovation, sustainability, and global reach, ensuring Under Armour remains a top competitor in sportswear.
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