Many shoppers wonder: Is Under Armour from Singapore?
As someone who’s followed sportswear brands closely, I can confirm that Under Armour is not a Singaporean brand.
This guide explains the brand’s true origin, global presence, and why people may confuse its roots.
Table of Contents
- Where Under Armour Was Founded
- Why Some Think It’s from Singapore
- Under Armour’s Global Reach
- Key Differences: Under Armour vs Singaporean Brands
- FAQ: Under Armour Brand Origin
- Conclusion
Where Under Armour Was Founded
- Origin: Under Armour was founded in 1996 by Kevin Plank in Baltimore, Maryland, USA.
- Mission: To create high-performance sportswear with moisture-wicking technology, starting with compression shirts.
- Headquarters: Remains in Baltimore, United States.
👉 Official brand history can be found on Under Armour’s website.
Why Some Think It’s from Singapore
Despite its American roots, there are reasons people might assume a Singapore connection:
- Asia-Pacific stores: Under Armour has many flagship stores in Singapore and Southeast Asia.
- Regional marketing: Heavy sponsorship of local sports events and athletes.
- E-commerce focus: Strong presence on Singaporean shopping platforms.
| Factor | Reality |
|---|---|
| Singapore store locations | Yes, but purely for retail operations |
| Brand registration in Singapore | Only for local business licenses |
| Ownership | 100% American company |
Under Armour’s Global Reach
Under Armour is now a global sportswear giant, competing with Nike and Adidas:
- Available in over 100 countries.
- Manufacturing spans Asia, Europe, and the Americas.
- Popular for training gear, running shoes, and basketball apparel.
Key markets include:
- North America – core customer base and product innovation.
- Europe & Asia-Pacific – rapid growth, including Singapore, China, and Australia.
Key Differences: Under Armour vs Singaporean Brands
| Aspect | Under Armour (USA) | Typical Singaporean Sportswear Brand |
|---|---|---|
| Origin | Baltimore, Maryland, USA | Singapore-based |
| Ownership | Publicly traded on NYSE | Private or regional |
| Global presence | 100+ countries worldwide | Mostly Asia-focused |
| Product strength | High-tech sportswear, innovation | Regional sports & lifestyle collections |
This comparison shows why Under Armour is clearly American, even with a strong Singapore retail footprint.
FAQ: Under Armour Brand Origin
Q1: Is Under Armour a Singaporean company?
❌ No. It’s an American sportswear brand founded in Baltimore.
Q2: Does Under Armour manufacture products in Singapore?
👉 Not typically. Most production is in Vietnam, China, and other Asian countries.
Q3: Is Under Armour listed on the Singapore stock exchange?
❌ No. It’s listed on the New York Stock Exchange (UA, UAA).
Q4: Why is Under Armour so visible in Singapore?
✅ Because it operates retail stores and regional marketing campaigns.
Conclusion
While Under Armour has a strong retail and marketing presence in Singapore,
it remains 100% an American brand founded and headquartered in Baltimore, Maryland.
Its global success—including stores across Asia—reflects a smart expansion strategy, not Singaporean ownership.
External reference:
Under Armour Official Website – brand history and company information.
