As someone working in the sportswear industry at FuKi Gymwear, I often get asked:
“Is Dwayne ‘The Rock’ Johnson the owner of Under Armour?”
The short answer: No. Dwayne Johnson is not the owner of Under Armour.
He is a brand ambassador and collaborator through his popular Project Rock line, but Under Armour remains an independent, publicly traded company.
Let’s break it down.
Table of Contents
- Who Owns Under Armour?
- Dwayne Johnson’s Role with Under Armour
- Why People Think He Owns the Brand
- FuKi Gymwear – Helping Brands Create Celebrity Partnerships
- Comparison Table: Under Armour vs Project Rock
- FAQs
- Conclusion
Who Owns Under Armour?
- Founded in 1996 by Kevin Plank in Baltimore, Maryland, USA.
- Still headquartered in Baltimore.
- Operates as a public company listed on the New York Stock Exchange.
- Current CEO: Stephanie Linnartz (as of 2023).
👉 Reference: Under Armour Official.
Dwayne Johnson’s Role with Under Armour
- Dwayne Johnson signed a long-term partnership with Under Armour in 2016.
- He launched the Project Rock collection, which includes shoes, apparel, and gym gear.
- Project Rock became one of Under Armour’s most successful lifestyle lines.
Why People Think He Owns the Brand
- Heavy marketing presence – Project Rock is often front and center in Under Armour campaigns.
- Celebrity influence – Johnson’s global fame makes people assume he runs the brand.
- Independent branding – Project Rock logos often appear larger than Under Armour’s logo.
👉 Related read: Who Is Better, Puma or Nike?
FuKi Gymwear – Helping Brands Create Celebrity Partnerships
At FuKi Gymwear, we know celebrity collaborations can elevate a brand. While not every startup can sign The Rock, strategic partnerships and custom designs can help you stand out.
What we provide:
- ✅ Low MOQ starting at 100 pcs per style.
- ✅ Eco fabrics like recycled polyester and organic cotton.
- ✅ Private-label customization: logos, trims, packaging.
This is how smaller fitness labels can build credibility just like Under Armour did with Project Rock.
Comparison Table: Under Armour vs Project Rock
| Aspect | Under Armour Brand | Project Rock Line (Dwayne Johnson) |
|---|---|---|
| Ownership | Public company | Collaboration with Under Armour |
| Founded | 1996, Kevin Plank | 2016 partnership |
| Product Focus | Performance sportswear | Training & lifestyle gear |
| Logo | UA “X” logo | Bull logo (Brahma Bull) |
| Market Impact | Global sports brand | Boosted UA lifestyle popularity |
FAQs
Q1: Is Dwayne Johnson the owner of Under Armour?
👉 No. He’s a partner, not an owner.
Q2: What is Project Rock?
It’s Dwayne Johnson’s training and lifestyle line with Under Armour.
Q3: Who founded Under Armour?
Kevin Plank in 1996.
Q4: Can smaller brands do celebrity collabs?
Yes—start with micro-influencers and private-label products through partners like FuKi Gymwear.
Conclusion
So, is Dwayne Johnson owner of Under Armour?
✅ No. He is a partner and collaborator, not the owner.
The real takeaway: celebrity collaborations can transform brand visibility, but ownership and control remain with Under Armour.
At FuKi Gymwear, we help new sportswear brands create their own unique identity through custom, sustainable, and private-label activewear solutions.
👉 Start your journey here: Contact FuKi Gymwear.
