Table of Contents
- Quick Answer
- 1. What People Mean by the “BBL Effect”
- 2. The Lululemon Jacket That Creates the BBL Effect
- 3. Why This Jacket Shapes the Body This Way
- 4. Define Jacket vs Other Lululemon Jackets
- 5. Who This Jacket Is Best For (and Who It’s Not)
- FAQs
- What Brands Can Learn from the “BBL Effect”
Quick Answer
The Lululemon jacket most associated with the “BBL effect” is the Define Jacket.
From my experience working with activewear manufacturing, pattern engineering, and fit development, this effect isn’t accidental. It’s the result of strategic seam placement, fabric stretch, and a tapered waist design that visually enhances curves.
1. What People Mean by the “BBL Effect”
When people talk about the “BBL effect” in clothing, they’re not talking about surgery — they mean a visual illusion.
In simple terms, the BBL effect means:
- a smaller-looking waist
- more pronounced hips and glutes
- a lifted, hourglass silhouette

This effect is created through design, not padding.
2. The Lululemon Jacket That Creates the BBL Effect
The jacket people are referring to is the Define Jacket.
Official brand reference:
👉 Lululemon
The Define Jacket is famous for:
- a tightly contoured waist
- curved princess seams
- a longer torso line
- body-hugging stretch fabric
These features combine to visually push curves outward while pulling the waist inward.
3. Why This Jacket Shapes the Body This Way
From a technical perspective, the shaping comes from three main design choices.
1. Seam Placement
- vertical princess seams curve inward at the waist
- seams angle outward over the hips
- this creates contrast between waist and lower body
2. Fabric Stretch & Recovery
- high-stretch fabric hugs without flattening
- strong recovery prevents sagging
- fabric follows natural curves instead of compressing them

3. Length & Proportion
- hip-length cut elongates the torso
- makes the waist appear smaller relative to hips
My honest take:
This jacket doesn’t add volume — it reframes proportions.
4. Define Jacket vs Other Lululemon Jackets
| Jacket | Fit Style | Curve-Enhancing Effect |
|---|---|---|
| Define Jacket | Body-contouring | ⭐⭐⭐⭐⭐ |
| Scuba Hoodie | Relaxed / oversized | ⭐ |
| Training jackets | Athletic / straight | ⭐⭐ |
| Puffer jackets | Boxy / insulated | ⭐ |
Key takeaway:
If your goal is shaping and curves, the Define Jacket stands alone.
5. Who This Jacket Is Best For (and Who It’s Not)
The Define Jacket is ideal if you:
- want a snatched waist look
- like fitted, sculpted silhouettes
- wear leggings or flared yoga pants
- want an outfit that enhances curves
It may not be ideal if you:
- prefer oversized or relaxed fits
- dislike tight clothing
- want heavy layering or winter warmth
Straight answer:
The “BBL effect” only works if you want a fitted look.
FAQs
Q1: Does the Define Jacket actually change your body shape?
No. It creates a visual illusion through fit and seam design.
Q2: Do all Define Jackets give the same effect?
Most do, but fabric variations can slightly change the level of shaping.
Q3: Is this effect intentional by Lululemon?
Yes. The jacket is engineered to contour the body.
Q4: Can other brands recreate this effect?
Yes — with correct pattern engineering and fabric choice.
What Brands Can Learn from the “BBL Effect”
The popularity of the Define Jacket proves a key lesson:
People don’t just buy clothes — they buy how clothes make them look and feel.
At 👉 fukigymwear,
we help brands design curve-enhancing activewear using smart pattern design instead of gimmicks.
What We Support
- waist-contouring jacket development
- seam engineering for shape illusion
- performance stretch fabric sourcing
- low-MOQ OEM / ODM manufacturing
- private-label activewear production
The “BBL effect” isn’t magic —
it’s good design done intentionally.
