The Lululemon jacket most associated with the “BBL effect” is the Define Jacket.
From my experience working with activewear manufacturing, pattern engineering, and fit development, this effect isn’t accidental. It’s the result of strategic seam placement, fabric stretch, and a tapered waist design that visually enhances curves.
When people talk about the “BBL effect” in clothing, they’re not talking about surgery — they mean a visual illusion.
This effect is created through design, not padding.
The jacket people are referring to is the Define Jacket.
Official brand reference:
👉 Lululemon
The Define Jacket is famous for:
These features combine to visually push curves outward while pulling the waist inward.
From a technical perspective, the shaping comes from three main design choices.
My honest take:
This jacket doesn’t add volume — it reframes proportions.
| Jacket | Fit Style | Curve-Enhancing Effect |
|---|---|---|
| Define Jacket | Body-contouring | ⭐⭐⭐⭐⭐ |
| Scuba Hoodie | Relaxed / oversized | ⭐ |
| Training jackets | Athletic / straight | ⭐⭐ |
| Puffer jackets | Boxy / insulated | ⭐ |
Key takeaway:
If your goal is shaping and curves, the Define Jacket stands alone.
Straight answer:
The “BBL effect” only works if you want a fitted look.
Q1: Does the Define Jacket actually change your body shape?
No. It creates a visual illusion through fit and seam design.
Q2: Do all Define Jackets give the same effect?
Most do, but fabric variations can slightly change the level of shaping.
Q3: Is this effect intentional by Lululemon?
Yes. The jacket is engineered to contour the body.
Q4: Can other brands recreate this effect?
Yes — with correct pattern engineering and fabric choice.
The popularity of the Define Jacket proves a key lesson:
People don’t just buy clothes — they buy how clothes make them look and feel.
At 👉 fukigymwear,
we help brands design curve-enhancing activewear using smart pattern design instead of gimmicks.
The “BBL effect” isn’t magic —
it’s good design done intentionally.