activewear pricing

How Does Lululemon Justify Its Premium Pricing?

Lululemon is one of the few activewear brands that consistently sells products at premium prices — and customers still buy…

11 months ago

Why Does Lululemon Charge a Premium for Its Activewear?

Lululemon’s prices often make people pause — $120 leggings, $90 sports bras, $150 jackets. But despite the cost, their products…

12 months ago