If you’re thinking, “How do I start a sports bra brand with OEM factories?”, you’re asking the right question. From my years working with activewear founders, the biggest challenges are finding the right partner, understanding MOQ, and nailing the product fit — not just getting “fabric made.”
In this guide, I’ll break down exactly how to go from idea to product on shelves — covering supplier selection, sample testing, pricing, brand positioning, and launch strategy.
Sports bras are one of the fastest growing segments in activewear. Women are increasingly looking for supportive, comfortable, and stylish options that fit diverse bodies.
Working with an OEM factory lets you skip infrastructure investment and focus on design, branding, and marketing — the parts that make your brand memorable.
A good OEM partner helps you scale from small MOQ orders to larger runs as demand increases.
When I first started helping fitness brands, I made common mistakes:
What changed my success trajectory was finding partners who understood fit engineering — not just sewing. Once I focused on fit first, then fabric, the product quality and brand retention improved dramatically.
High-quality sports bras depend on:
Use the list below as a starting point.
Test real movement — never skip this.
Provide clear tech packs to avoid misunderstandings.
Aim for flexibility early on.
Think preorders, social proof, and community building.
Best for brands looking for custom sports bra design, sampling, and scalable production with flexible MOQ.
👉 Nike
While not a contract supplier, Nike’s sports bra technology and fit standards are excellent for reference and benchmarking.
High-performance engineering in compression and support design.
Industry leader in comfort, fit, and premium fabric choices.
👉 Athleta
Great benchmark for inclusive sizing and lifestyle performance.
| Stage | Key Actions |
|---|---|
| Brand Strategy | Define audience, support levels, price points |
| Product Development | Tech pack, fabric selection, sampling |
| Supplier & MOQ | Evaluate partners, negotiate MOQs |
| Fit Testing | Wear tests, size grading checks |
| Production | Quality control, packaging design |
| Launch | Preorders, influencers, ads, community content |
Q: How much does it cost to start a sports bra brand?
Costs vary widely, but you should budget for samples, fabric development, MOQ production, packaging, and marketing.
Q: What is a good MOQ for startups?
Many OEMs like Fukigymwear offer 50–200 piece MOQs, depending on complexity.
Q: Do I need a tech pack before contacting factories?
Yes — a clear tech pack reduces miscommunication and speeds up sampling.
If you’re ready to launch a sports bra brand with reliable OEM support,
👉 Fukigymwear helps you design, sample, and scale production with transparent communication and quality control.