As someone who works closely with footwear and apparel OEM factories, I often get asked:
“Why is New Balance suddenly so popular again?”
Here’s a simple, beginner-friendly explanation based on real product insights.
New Balance is popular because it combines comfort, timeless retro design, high-quality materials, and strong “dad shoe” fashion appeal.
The brand also produces some shoes in the USA and UK, which boosts its premium image.
Foams like Fresh Foam and FuelCell are known for softness and responsiveness.
Models like the 550, 530, and 990 series exploded on TikTok and Instagram.
Not all New Balance shoes are made there, but the “Made in USA/UK” lines create trust and prestige.
A major advantage over competitors.
Aime Leon Dore, JJJJound, Joe Freshgoods helped push New Balance into streetwear.
| Technology | What It Does | Feel |
|---|---|---|
| Fresh Foam | Soft cushioning for daily comfort | Plush, smooth |
| FuelCell | Energy return for running | Bouncy, light |
| ENCAP | Stability + durability | Supportive |
| ABZORB | Shock absorption | Impact-reducing |
OEM Insight:
New Balance uses consistent foam density and better QC compared to some mass-market brands.
| Brand | Strength | Weakness |
|---|---|---|
| New Balance | Comfort, retro style, quality | Less performance marketing |
| Nike | Best performance tech | Higher price |
| Adidas | Strong classics (Samba/Gazelle) | Repetitive product cycles |
| Puma | Affordable & trendy | Smaller performance share |
| Asics | Best for running | Less lifestyle appeal |
Key takeaway:
New Balance wins through comfort + fashion, not hype marketing.
If you're building your own footwear or apparel line, here's where to start:
👉 https://fukigymwear.com
Q1: Are New Balance shoes good for walking?
Yes — they’re among the best for daily walking comfort.
Q2: Why are New Balance “dad shoes” trendy?
Because retro, chunky silhouettes became a fashion staple.
Q3: Are all New Balance shoes made in the USA?
No — only select premium lines.