As someone working in apparel manufacturing at
Fuki Gymwear
I often get asked by brands:
“Why is Athleta growing so fast in the US activewear market?”
Here is a clear, structured breakdown based on retail trends, product analysis, and OEM experience.
Athleta is growing in the US because it focuses on comfort, inclusivity, sustainability, and community-driven branding — areas where many competitors are still catching up.
The brand has positioned itself as the “reliable, comfortable, conscious choice” in women’s activewear.
Athleta wins by building a values-first brand rather than relying on trends.
Athleta appeals to buyers who want reliability, not hype — a strong advantage in today’s market.
Athleta has built trust by delivering consistency.
Compared with
Lululemon (more luxury-driven)
and Fabletics (more subscription-driven),
Athleta sits in the “comfort + reliability” space.
From a fabric and manufacturing point of view, Athleta’s growth is driven by:
These features speak directly to the needs of women aged 25–55, one of the strongest consumer segments in the US apparel market.
| Brand | Strength | Weakness | Best For |
|---|---|---|---|
| Athleta | Softness, inclusivity, comfort | Less “premium edge” | Everyday wear & yoga |
| Lululemon | Premium fabrics & fit | High price | Heavy training |
| Fabletics | Value + trendy sets | Inconsistent sizing | Budget shoppers |
| Alo Yoga | Fashion-forward looks | Higher pricing | Athleisure lifestyle |
Conclusion:
Athleta grows by owning the comfort + inclusivity segment better than any competitor.
Athleta wins by serving real, diverse body types and real lifestyles.
At
Fuki Gymwear
we work closely with activewear brands inspired by Athleta’s success.
Athleta’s rise has influenced many brands to build comfort-first activewear lines — a very clear market direction.
Because it focuses on inclusivity, comfort, and reliable quality — all top US consumer priorities.
For comfort and inclusivity, yes.
For elite training performance, Lululemon still leads.
Yes — 1X to 3X with dedicated pattern engineering.
Yes — we support custom activewear in soft fabrics, high-rise fits, and inclusive size ranges.
Athleta is growing in the US market because it focuses on what modern consumers truly value: comfort, inclusivity, and thoughtful design. The brand avoids hype and wins through reliability and trust.
For brands creating similar comfort-first activewear,
Fuki Gymwear
supports full OEM development from fabric sourcing to size grading.