When it comes to global sportswear giants, Nike and Adidas lead the race.
But many consumers and business owners still wonder:
Who actually sells more products—Nike or Adidas?
This article dives into sales figures, regional performance, product categories, and marketing strategies to reveal which brand is ahead, while giving you practical insights to make smart buying or investing decisions.
Based on recent annual reports:
This means Nike’s total sales are more than double Adidas’ on a global scale.
| Brand | Fiscal Year | Global Revenue |
|---|---|---|
| Nike | 2023 | ~\$51B |
| Adidas | 2023 | ~\$24B |
Sources: Nike Investor Relations & Adidas Annual Report.
North America:
Europe:
Asia-Pacific:
| Category | Nike Strengths | Adidas Strengths |
|---|---|---|
| Footwear | Air Jordan, Air Force, Dunks | Superstar, Stan Smith, Samba |
| Running/Training | Dri-FIT tech, Pegasus shoes | Ultraboost, Adizero |
| Lifestyle | Strong basketball & collabs | Fashion collabs & streetwear |
Nike dominates running and basketball, while Adidas shines in soccer and lifestyle fashion.
Both brands excel at celebrity partnerships and sports sponsorships:
This global exposure reinforces their brand power, but Nike’s U.S. sports dominance drives larger revenue.
Q1: Who sells more overall?
👉 Nike, with over \$51B revenue, more than double Adidas.
Q2: Which brand sells more in Europe?
✅ Adidas holds an edge due to strong soccer heritage.
Q3: Which brand invests more in marketing?
👉 Nike spends slightly more globally on athlete sponsorship and digital ads.
Q4: Is Adidas catching up?
⚡ Adidas is growing in lifestyle and fashion collaborations but still trails Nike overall.
So, who sold more—Nike or Adidas?
The clear answer is Nike, leading globally in both revenue and market share.
Yet Adidas remains a powerful competitor, especially in Europe and soccer culture, ensuring a dynamic rivalry that keeps innovation and style alive for consumers worldwide.