Ryderwear has become one of the most recognizable gymwear brands for bodybuilders and fitness enthusiasts worldwide.
But many people wonder — who actually owns Ryderwear, and what makes it so successful?
As someone deeply involved in the fitness apparel manufacturing industry at FuKi Gymwear, I’ll walk you through the full story.
Ryderwear is privately owned by David and Natalie Lukic, a husband-and-wife team from Australia.
They founded the brand in 2009 in Adelaide, South Australia, with a vision to design functional yet stylish gym apparel specifically for bodybuilding and fitness athletes.
| Name | Role | Background |
|---|---|---|
| David Lukic | Founder & CEO | Former fitness enthusiast who identified a market gap in bodybuilding apparel. |
| Natalie Lukic | Co-Founder & Creative Director | Handles design direction and oversees Ryderwear’s global visual identity. |
Their partnership blends business strategy and creative fashion insight, forming the backbone of Ryderwear’s success.
From my own experience managing sportswear production, Ryderwear’s success shows how niche-focused design and consistent branding outperform generic gymwear.
Ryderwear now ships to over 100 countries and runs both online stores and warehouse facilities in Australia and the U.S.
The company emphasizes:
This focus keeps Ryderwear highly relevant to the modern gym and bodybuilding community.
| Attribute | Description |
|---|---|
| Category | Gymwear & bodybuilding apparel |
| Core Audience | Strength athletes, fitness trainers, and gym lovers |
| Brand Message | “Wear to perform. Designed for lifters.” |
| Price Range | Mid–high (leggings $60–$90, tops $40–$70) |
| Market Strength | Strong community loyalty and social media presence |
Ryderwear’s branding connects emotionally with lifters—a mix of motivation, performance, and visual identity.
| Brand | Origin | Strength | Target Audience |
|---|---|---|---|
| Ryderwear | Australia | Bodybuilding-focused, bold style | Strength athletes |
| Gymshark | UK | Trend-driven and influencer-backed | Young fitness community |
| Alphalete | USA | Minimalist performance wear | Gym lifestyle lovers |
| FuKi Gymwear | China | OEM manufacturing & custom branding | B2B fitness brands |
Insight:
While Ryderwear focuses on direct-to-consumer retail,
FuKi Gymwear helps other entrepreneurs create their own fitness labels with premium materials and low MOQ production.
As someone working with multiple activewear clients, I see Ryderwear’s model as a great example of niche branding success.
Q1: Is Ryderwear an Australian brand?
Yes, Ryderwear is headquartered in Adelaide, South Australia.
Q2: Who owns Ryderwear now?
Still owned and operated by its founders, David and Natalie Lukic.
Q3: Is Ryderwear made in Australia?
No, like most global brands, Ryderwear’s products are manufactured overseas (primarily in Asia) but designed in Australia.
Q4: What makes Ryderwear popular?
Its fit, style, and strong influencer marketing within the bodybuilding and gym community.
If Ryderwear’s journey inspires you to build your own custom gymwear label,
FuKi Gymwear can help make that happen.
We specialize in:
At FuKi Gymwear, we help brands combine fashion and function—just like Ryderwear—but with your unique identity.