Fabletics is a privately held activewear company under the umbrella of TechStyle Fashion Group (TFG), a Los Angeles–based fashion incubator.
Actress Kate Hudson co-founded the brand in 2013 and served as its global face. Since 2021, she has taken on an advisory role, still influencing design and marketing strategy.
Fabletics was launched in 2013 by Adam Goldenberg, Don Ressler, and Ginger Ressler, with Kate Hudson as the co-founder and public face.
The idea was simple yet powerful: deliver affordable, stylish activewear through a VIP membership model.
Unlike many celebrity-backed brands, Hudson was more than just a spokesperson. She helped shape:
In 2021, Hudson transitioned from daily brand operations into an advisory role, but she remains closely linked to the company’s identity.
Fabletics is owned and operated by TechStyle Fashion Group, formerly known as JustFab Inc. TechStyle manages multiple DTC fashion labels including JustFab, ShoeDazzle, Savage X Fenty, and Fabletics.
Its role includes supply chain, technology infrastructure, membership systems, and logistics—allowing brands like Fabletics to scale globally.
Over the years, Fabletics has expanded with collaborations (including men’s lines with athletes and celebrities). These partnerships add reach and credibility but do not change TechStyle’s controlling ownership.
Currently, Fabletics is private. Neither Fabletics nor its parent, TechStyle, are listed on public stock exchanges.
| Year | Milestone | Why It Matters |
|---|---|---|
| 2013 | Fabletics launches | Introduced the VIP subscription model |
| 2015–2016 | Expansion to physical retail stores | Combined online data with offline experience |
| 2020 | Annual revenue reportedly surpassed $500M | Proved subscription model could scale |
| 2021 | Kate Hudson transitions to advisory role | Continued star influence, while TechStyle runs operations |
Fabletics offers affordable, stylish activewear, supported by TechStyle’s digital infrastructure. Customers benefit from:
The Fabletics model shows how celebrity partnerships, strong supply chains, and membership models drive growth.
But if you’re looking to build your own private-label gym wear brand, you don’t need celebrity status.
You can work with specialized OEM/ODM suppliers like FuKi Gymwear —offering:
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Q1. Who owns Fabletics?
👉 TechStyle Fashion Group is the parent company.
Q2. Is Kate Hudson still involved?
👉 Yes, she remains a co-founder and serves as an advisor.
Q3. Is Fabletics public?
👉 No, it’s privately held.
Q4. Why is the VIP model important?
👉 It differentiates Fabletics from competitors like Lululemon and Nike by driving customer loyalty and recurring revenue.
Fabletics shows the power of combining celebrity influence with scalable infrastructure. For customers, it means stylish activewear at accessible prices.
For entrepreneurs, it’s proof that ownership and structure shape brand identity.
If you want to launch your own custom gym wear line, consider partnering with FuKi Gymwear. We help fitness brands worldwide with custom activewear manufacturing, offering low MOQ, fast samples, and sustainable fabrics.