Who Is Under Armour Owned By?

As someone working in the sportswear industry at FuKi Gymwear, I often hear people ask:
“Who is Under Armour owned by?”

The short answer: Under Armour is an independent, publicly traded company. It is not owned by Nike, adidas, or Dwayne Johnson. It was founded in the U.S. and remains American-led.

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Table of Contents

• Who Owns Under Armour Today?
• History of Under Armour Ownership
• Why the Confusion Exists
• FuKi Gymwear – Helping You Build Brand Identity
• Comparison: Under Armour vs Other Brands
• FAQs
• Conclusion

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Who Owns Under Armour Today?

• Under Armour, Inc. trades on the New York Stock Exchange (UA, UAA).
• Founded in 1996 by Kevin Plank in Baltimore, Maryland.
• Still headquartered in Baltimore.
• Kevin Plank remains involved as Executive Chairman.

👉 Source: Under Armour Official.

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History of Under Armour Ownership

• 1996 → Started in Plank’s grandmother’s basement with performance T-shirts.
• 2005 → Went public, giving investors ownership through shares.
• 2016–2020 → Faced financial challenges but remained independent.
• 2023 → Led by CEO Stephanie Linnartz, with Plank as Chairman.

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Why the Confusion Exists

1. Celebrity partnerships – Dwayne Johnson’s Project Rock line makes some assume he owns Under Armour.
2. Competition with Nike & adidas – People often think UA was acquired.
3. Branding strength – Project Rock’s “Brahma Bull” logo sometimes overshadows the UA logo.

👉 Related read: Is Dwayne Johnson Owner of Under Armour?

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FuKi Gymwear – Helping You Build Brand Identity

At FuKi Gymwear, we know that ownership isn’t everything—identity matters most. Just like Under Armour built trust through innovation, you can build your own activewear label with the right partner.

What we provide:

• ✅ Low MOQ starting at 100 pcs per style.
• ✅ Eco-friendly fabrics like organic cotton & recycled polyester.
• ✅ Private-label customization: logos, trims, packaging.

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Comparison: Under Armour vs Other Brands

Brand	Ownership Status	Founded	Known For
Under Armour	Public company (independent)	1996, USA	Performance apparel, Project Rock
Nike	Public company (independent)	1964, USA	Innovation, lifestyle sneakers
adidas	Public company (independent)	1949, Germany	Football, collabs, streetwear

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FAQs

Q1: Who owns Under Armour?
👉 Public shareholders, with Kevin Plank as founder and chairman.

Q2: Does Dwayne Johnson own it?
No—he collaborates through Project Rock.

Q3: Is Under Armour owned by Nike or adidas?
No—UA remains an American independent brand.

Q4: Can smaller brands compete?
Yes—by building unique identity and customization with partners like FuKi Gymwear.

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Conclusion

So, who is Under Armour owned by?
✅ It’s owned by public investors and still led by its founder, Kevin Plank.

The bigger lesson: ownership matters less than building brand trust and recognition.

At FuKi Gymwear, we help brands grow with custom, sustainable, and private-label activewear solutions.

👉 Start your brand journey here: Contact FuKi Gymwear.