Who Is Gymshark’s Biggest Competitor?

As someone in the sportswear industry at FuKi Gymwear, I often hear this question:
“Who is Gymshark’s biggest competitor?”

The short answer: Lululemon and Nike are Gymshark’s biggest competitors—but the competition varies depending on price, audience, and style.

Let’s break it down.


Table of Contents


Why Competitors Matter in Activewear

The activewear market is crowded and fast-moving. Brands compete on:

  • Pricing (affordable vs premium).
  • Fabrics (standard blends vs technical innovations).
  • Community (influencer-driven vs lifestyle-based).

Knowing Gymshark’s competitors helps buyers—and new brands—choose wisely.


Gymshark’s Top Competitors

  1. Lululemon – Premium fabrics, yoga and lifestyle focus.
  2. Nike – Global sports leader with innovation-driven products.
  3. Adidas – Wide range of performance + streetwear collabs.
  4. Under Armour – Known for compression gear and performance wear.
  5. Smaller DTC brands like Alphalete and AYBL, competing on trend and price.


Comparison: Gymshark vs Competitors

Brand Price Range Strengths Weaknesses
Gymshark $30–$70 Trendy, influencer-driven style Durability less premium
Lululemon $80–$150 Premium fabrics, flattering fit Expensive
Nike $50–$120 Innovation, athlete credibility Higher price than Gymshark
Adidas $50–$120 Streetwear collabs, wide reach Less niche in fitness
UA $40–$100 Compression & training gear Brand appeal not as trendy as Gymshark

When to Choose Gymshark vs Others

  • Choose Gymshark if → you want affordable, trendy, influencer-backed gear.
  • Choose Lululemon if → you need premium fabrics and long-term durability.
  • Choose Nike/Adidas if → you want global recognition + performance innovation.
  • Choose Under Armour if → you want compression and training-focused wear.

👉 Related read: Is Gymshark or Lululemon Better?


FuKi Gymwear – A Custom Alternative

At FuKi Gymwear, we believe you don’t have to choose between “Gymshark” or “Lululemon”—you can build your own brand identity.

Why work with us:

  • Low MOQ starting at 100 pcs per style.
  • Eco-friendly fabrics: bamboo, organic cotton, recycled polyester.
  • Private-label customization: logos, trims, packaging.

This gives startups the chance to create Gymshark-style influence or Lululemon-inspired quality under their own name.


FAQs

Q1: Who is Gymshark’s biggest competitor?
👉 Lululemon and Nike are top competitors, depending on market segment.

Q2: Why is Lululemon a big rival?
Because it dominates the premium yoga and lifestyle category.

Q3: Can small brands compete with Gymshark?
Yes—by building a unique identity with custom OEM partners like FuKi.

Q4: Which brand is cheaper?
Gymshark is more affordable than Nike or Lululemon.


Conclusion

So, who is Gymshark’s biggest competitor?
✅ The answer is Lululemon for lifestyle/yoga and Nike for global sportswear.

The takeaway: each brand wins in its own space, but all compete for fitness-minded customers.

At FuKi Gymwear, we help brands create custom, sustainable, private-label activewear that can compete with both established giants and fast-growing challengers.

👉 Start your brand journey today: Contact FuKi Gymwear.

owen@bless-dg.com

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owen@bless-dg.com

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