Under Armour is a global performance brand, but unlike fast-fashion labels with centralized production, it works through a wide network of specialized manufacturing partners across multiple regions.
As someone working closely with OEM activewear factories, I’m often asked:
“Where does Under Armour actually manufacture — and how can OEM suppliers position themselves to compete?”
This article explains the answer in simple, beginner-friendly language.
Under Armour manufactures across Asia, Central America, and emerging regional hubs, selecting suppliers based on technical capability, compliance, and performance consistency — not just low pricing.
💬 From my OEM experience:
Factories don’t compete with Under Armour’s volume; they compete by offering specialization, reliability, and development support.
Under Armour does not rely on one country.
Distributed sourcing provides:
The goal isn’t to replace these regions — it’s to offer capability that stands out.
Under Armour places production based on specialty strength, not geography.
| Region | Typical Strength |
|---|---|
| Vietnam | high-quality knit performance apparel |
| China | advanced fabric development & innovation |
| Indonesia | durable activewear and large-scale capacity |
| Central America | faster lead times for US distribution |
| Jordan | performance teamwear for large orders |
Factories should focus on what they do best, not trying to match every region.
💬 Competing globally = specialize locally.
Big brands aren’t looking for the biggest factories — they want the most capable ones.
Factories win by depth, not range.
Here are realistic ways factories can stand out:
Examples include:
Specialization = positioning.
Key tests brands expect:
Testing builds trust, not just quality.
Modern brands grow through:
Flexibility beats volume.
Proactive messaging wins:
Brands want solutions, not sewing lines.
Before approaching elite performance brands, OEMs should prepare:
Include:
Professional presentation = instant credibility.
Show:
Not a catalog of everything.
Brands expect:
💬 Compliance is no longer optional — it’s a filter.
Q1: Does Under Armour own its factories?
No — it works with external manufacturing partners globally.
Q2: Can smaller OEMs compete?
Yes — specialization matters more than scale.
Q3: Do brands still care about pricing?
Pricing matters, but capability and consistency matter more.
Q4: What is the biggest opportunity for OEMs today?
Becoming a development-focused partner, not a production-only vendor.
If you want to compete for performance-driven brands — specialization and reliability are essential.
👉 FuKi Gymwear supports brands with:
💬 OEMs succeed when they solve problems, not when they simply offer capacity — and we help brands grow through that approach.