Outdoor Voices is best described as a lifestyle-first activewear brand—built around casual movement and everyday comfort instead of elite performance only. Below, I’ll share clear takeaways from my experience, plus simple tables and FAQs so you can decide if OV fits your needs.
Outdoor Voices (founded 2013, Austin, Texas) grew fast with its “Doing Things” ethos—celebrating walks, hikes, dog jogs, and light workouts. In my view, OV carved a niche by selling confidence and community as much as clothing.
One takeaway: OV = recreational movement + approachable style.
Why it matters: If you want pieces that move from park → coffee → home office, OV’s vibe makes sense.
| Product Area | What to Expect (Single Key Point Per Row) |
|---|---|
| Fabrics | Soft knits (e.g., CloudKnit) + light compression blends for gentle support |
| Fit Philosophy | Relaxed, flattering lines; not ultra-compressive “race-day” cuts |
| Signature Looks | Color-blocked leggings/shorts; simple tanks and dresses |
| Performance Level | Best for walking, yoga, leisure; adequate for light workouts |
My note: If you prefer a “held-in” high-compression feel for HIIT or sprints, you may want performance brands in rotation too.
Why it matters: OV’s brand power has been community-led, which creates strong word-of-mouth—but also requires steady execution on basics (inventory, fit consistency).
| Feature | Outdoor Voices | Lululemon / Alo Yoga |
|---|---|---|
| Core Identity | Casual, lifestyle, “Doing Things” | Premium performance / studio-to-street luxury |
| Typical Use Case | Walks, yoga, leisure | Training, yoga, hot yoga, athleisure fashion |
| Fit/Feel | Soft, relaxed, approachable | Technical, sculpting, sometimes more compressive |
| Price Position | Mid-range | Mid- to high-range |
| Best For | Everyday comfort and light movement | Higher-intensity workouts + refined athleisure style |
Quick decision rule:
Choose OV if you value:
Skip (or supplement) OV if you need:
Sizing tip: If you’re between sizes and prefer more hold, consider sizing down.
Q1: Is Outdoor Voices a luxury brand?
A: No—mid-range lifestyle activewear. Quality is solid, but the brand emphasizes comfort and style over maximal performance.
Q2: Is OV good for running or HIIT?
A: Fine for light runs and moderate gym. For HIIT/speed work, consider adding a more technical brand to your lineup.
Q3: Why do people like OV so much?
A: The feel-good fit, easy colorways, and the “Doing Things” community vibe. It’s meant to feel approachable, not intimidating.