If you’ve seen social media posts or headlines asking whether Puma has changed its name, you’re not alone. Many people have been confused by branding updates or rumors online.
As someone who works with global sportswear manufacturers at FuKi Gymwear, I’ll explain clearly what’s true — and what’s just marketing noise.
✅ No — Puma has not changed its name.
The brand is still officially called Puma SE, a German multinational sportswear company headquartered in Herzogenaurach, Germany.
What’s changed occasionally are sub-brand campaigns or product collections, like “Puma Sportstyle” or “Puma Forever Faster,” but the corporate name remains the same.
💬 In short: “Puma” is still Puma — no rebrand, just new marketing directions.
The confusion often comes from:
These don’t represent a corporate name change — they’re strategic marketing refreshes.
| Detail | Information |
|---|---|
| Official Name | Puma SE |
| Headquarters | Herzogenaurach, Germany |
| Founded | 1948 (by Rudolf Dassler, brother of Adidas founder) |
| CEO (2025) | Arne Freundt |
| Parent Company | Independent (publicly traded) |
Puma remains one of the top three global sportswear companies, alongside Nike and Adidas.
Puma hasn’t rebranded, but it has launched distinct product sub-names for marketing clarity:
| Sub-Line | Focus Area |
|---|---|
| Puma Sportstyle | Lifestyle and casual wear |
| Puma Performance | Training & running gear |
| Puma Motorsport | Racing-inspired collections |
| Puma x Fenty / Ami / Dapper Dan | Fashion collaborations |
💡 These sub-names change often — but “Puma” remains the umbrella identity.
Puma is a publicly traded company listed on the Frankfurt Stock Exchange.
Its largest shareholder is the French luxury group Kering (formerly Gucci Group), which holds a minority stake after partially divesting in 2018.
This structure keeps Puma independent while maintaining luxury-level partnerships and collaborations.
From Puma’s evolution, new brands can learn:
At FuKi Gymwear, we help startups apply the same principles while building sustainable OEM/ODM sportswear lines.
Q1: Did Puma officially change its name?
A: No, Puma’s legal and global brand name remains Puma SE.
Q2: Is Puma owned by Adidas?
A: No. The founders were brothers, but Puma and Adidas have been separate companies since 1948.
Q3: Why does Puma use “Forever Faster”?
A: It’s a brand slogan, not a new name — representing Puma’s fast, athletic identity.
Q4: Is Puma still German-owned?
A: Yes, headquartered in Germany, though partly held by international investors.
Just like Puma built its legacy through strong branding and innovation,
FuKi Gymwear helps new sportswear startups build sustainable, competitive, and global-ready collections.
We offer:
💬 Transform your brand vision into premium activewear — ethically and efficiently.