If you’ve been scrolling through Instagram or TikTok fitness influencers, you’ve probably come across Bo+Tee — the brand known for sleek gym sets and bold athleisure looks.
As someone deeply involved in activewear manufacturing and trend research with FuKi Gymwear,
I’ve analyzed Bo+Tee’s rise, product design, and market strategy to help you understand what makes it stand out.
Let’s dive into what Bo+Tee is, who owns it, and why it’s so popular among Gen Z gym lovers.
Bo+Tee is a UK-based activewear brand that combines gym performance with fashion-forward style.
It’s best known for its seamless leggings, crop tops, and matching sets that are designed for both training and lifestyle wear.
💡 In short: Bo+Tee is where gymwear meets influencer fashion — affordable, aesthetic, and social-media ready.
Bo+Tee was launched in 2020 under the Oh Polly Group, the same company behind the popular women’s fashion brand Oh Polly.
It focuses on:
🎯 Bo+Tee targets young women (18–30) who value both performance and aesthetics.
Bo+Tee is owned by the Oh Polly Group, founded by Claire Henderson and Mike Branney in the UK.
The brand leverages Oh Polly’s massive social media following — over 5 million followers across platforms — to grow its fitness line.
| Brand | Parent Company | Founded | Headquarters |
|---|---|---|---|
| Bo+Tee | Oh Polly Group | 2020 | Glasgow, UK |
| Oh Polly | Oh Polly Group | 2015 | Glasgow, UK |
Bo+Tee rose quickly thanks to Instagram aesthetics, influencer collaborations, and TikTok virality.
💬 It’s more about fashion and motivation than elite sports performance — and that’s exactly why it resonates.
| Brand | Style Focus | Average Price (USD) | Target Audience |
|---|---|---|---|
| Bo+Tee | Trendy, coordinated gym sets | $40–$80 | Gen Z, fashion-driven |
| Gymshark | Performance + aesthetic | $50–$90 | Gen Z, gym community |
| Lululemon | Premium minimalism | $80–$150 | Professionals, yoga fans |
| FuKi Gymwear (OEM) | Custom B2B activewear | MOQ-based | Private label brands |
✨ Bo+Tee is perfect for those who value looking good while staying active, while FuKi Gymwear helps brands build similar collections under their own labels.
Yes — if your focus is style and affordability, Bo+Tee delivers great value.
However, it’s not designed for extreme performance like Lululemon or Nike.
| Pros | Cons |
|---|---|
| Stylish, flattering fits | Not for heavy-duty training |
| Affordable sets | Limited technical support fabrics |
| Seamless comfort | Sizing may vary slightly |
| Trendy colors | Shorter lifespan than premium brands |
💡 It’s ideal for light workouts, yoga, or athleisure — not for professional athletes.
Q1: Is Bo+Tee owned by Oh Polly?
A: Yes, it’s a sister brand under the Oh Polly Group.
Q2: Where is Bo+Tee made?
A: Mostly manufactured in China and Turkey, with global distribution.
Q3: Is Bo+Tee sustainable?
A: The brand has started exploring recycled materials, but it’s not fully sustainable yet.
Q4: Does Bo+Tee ship internationally?
A: Yes, Bo+Tee ships worldwide with express and tracked delivery options.
If you want to create your own fashion-forward activewear brand like Bo+Tee,
FuKi Gymwear offers complete OEM & ODM manufacturing services tailored for global startups.
We help brands design:
FuKi Gymwear empowers emerging brands to blend fitness functionality with fashion appeal, just like Bo+Tee — but sustainably.