What Country Is Under Armour From?

Many sportswear fans ask: What country is Under Armour from?
Based on my experience following global fitness brands, Under Armour is an American company founded and headquartered in the United States.
This article breaks down its U.S. origins, global reach, and why its home base matters for product design and quality.

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Table of Contents

• Under Armour’s U.S. Origins
• Global Expansion and Key Markets
• Under Armour vs Other Global Sportswear Brands
• Why Its American Base Matters
• FAQ: Country of Origin
• Conclusion

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Under Armour’s U.S. Origins

• Founded: 1996
• Founder: Kevin Plank, a former University of Maryland football player
• Headquarters: Baltimore, Maryland, USA

Under Armour started with one product—a moisture-wicking compression T-shirt—designed to keep athletes dry.
Its American sports culture roots remain central to its brand identity.

👉 Learn more from Under Armour’s official history.

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Global Expansion and Key Markets

Today, Under Armour products are sold worldwide.
Key markets include:

Region	Key Role in Under Armour Growth
North America	Main headquarters and R&D
Europe	Growing base for soccer & running
Asia (China, Japan)	Rapid expansion in fitness wear

💡 Although Under Armour manufactures in various countries (like Vietnam and China for textiles),
the design, management, and innovation center remains in the U.S.

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Under Armour vs Other Global Sportswear Brands

Brand	Country of Origin	Key Strengths
Under Armour	United States	Performance innovation, compression gear
Nike	United States	Broad athletic and lifestyle appeal
Adidas	Germany	Soccer heritage and global fashion reach
Puma	Germany	Trendy sports-lifestyle hybrid

This comparison shows how country of origin influences branding and design focus.

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Why Its American Base Matters

Under Armour’s U.S. foundation drives its:

• Innovation culture rooted in competitive sports
• High-quality standards from U.S.-based R&D teams
• Athlete-focused design matching American football and training demands

These factors make Under Armour stand out in the global athletic wear market.

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FAQ: Country of Origin

Q1: Is Under Armour an American brand?
✅ Yes. Founded and headquartered in Baltimore, Maryland, USA.

Q2: Are Under Armour products made in the U.S.?
⚠️ Not entirely. Most manufacturing is outsourced to Asia (Vietnam, China, Indonesia) for efficiency.

Q3: Does country of origin affect quality?
👉 No. Under Armour enforces strict quality standards regardless of production location.

Q4: How does it compare to Adidas or Puma?
Adidas and Puma are German, while Under Armour is American—a key difference in heritage and style.

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Conclusion

Under Armour is an American brand with global reach.
Founded in 1996 in Baltimore, Maryland, it blends U.S. innovation and athletic culture with worldwide manufacturing and distribution.
Whether you’re a runner, gym enthusiast, or team athlete, knowing Under Armour’s U.S. roots helps you understand its performance-driven identity.

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External Resources:

• Under Armour Official – Brand history & global operations
• Business of Fashion on Under Armour – Market insights