If you’ve seen the brand SQUATWOLF pop up in gyms and on Instagram, you might be wondering —
what country is SQUATWOLF from, and how did it become so popular?
As someone deeply involved in activewear manufacturing and brand strategy at FuKi Gymwear,
I’ve researched SQUATWOLF’s background, market focus, and design style to give you a clear and structured answer.
SQUATWOLF is a premium activewear brand founded in Dubai, United Arab Emirates (UAE).
It started in 2016 and quickly grew into an international label serving athletes and fitness enthusiasts across the Middle East, Europe, and the U.S..
Their success came from high-performance gymwear, minimalist aesthetics, and digital-first global marketing.
SQUATWOLF was established in Dubai, known for its cosmopolitan business culture and fashion-forward mindset.
The brand was co-founded by Anam and Wajeeh Aziz, who wanted to create gymwear that combines functionality and luxury appeal.
| Key Info | Details |
|---|---|
| Founded | 2016 |
| Headquarters | Dubai, United Arab Emirates |
| Founders | Anam & Wajeeh Aziz |
| Main Markets | UAE, Europe, USA, Australia |
💡 Dubai’s growing fitness culture and influencer ecosystem played a major role in SQUATWOLF’s rapid rise.
From a small online store, SQUATWOLF expanded internationally by combining:
Unlike many local gymwear labels, SQUATWOLF focused on premium positioning early —
offering gear that looked high-end but still felt functional during intense training.
SQUATWOLF’s slogan, "Designed for Athletes, Engineered for Performance,"
perfectly sums up its product identity.
| Product Type | Features |
|---|---|
| Men’s Line | Muscle-fit tees, tapered joggers, seamless shorts |
| Women’s Line | Contour leggings, crop tops, performance bras |
| Signature Fabrics | Sweat-wicking, 4-way stretch, quick-dry technology |
| Style Focus | Urban-minimalist gymwear with luxury details |
Their designs blend technical performance and streetwear influence,
appealing to both fitness professionals and everyday athletes.
| Brand | Origin | Market Position | Price Range | Design Focus |
|---|---|---|---|---|
| SQUATWOLF | UAE | Premium performance | $$–$$$ | Athletic luxury |
| Gymshark | UK | Youth-focused | $$ | Trendy, compressive |
| Lululemon | Canada | Luxury lifestyle | $$$ | Technical yoga wear |
| Alo Yoga | USA | Fashion-luxury | $$$ | Studio to street |
| FuKi Gymwear | China | OEM/ODM Factory | Custom | Sustainable, private label |
🧩 SQUATWOLF positions itself between Gymshark’s athleticism and Lululemon’s refinement — with an edge of Middle Eastern luxury.
From a brand-building standpoint, SQUATWOLF’s success comes from niche positioning + global scalability —
a strategy any startup brand can replicate with the right manufacturing and marketing partner.
Q1: What country is SQUATWOLF from?
A: SQUATWOLF is from Dubai, United Arab Emirates (UAE).
Q2: Is SQUATWOLF an international brand?
A: Yes, it ships globally and has strong markets in the U.S., UK, and Europe.
Q3: What makes SQUATWOLF popular?
A: Premium performance design, durable fabrics, and influencer-driven marketing.
Q4: Is SQUATWOLF similar to Gymshark?
A: Yes, both focus on gym performance wear, but SQUATWOLF’s branding is more luxury-oriented.
Inspired by SQUATWOLF’s global growth?
At FuKi Gymwear, we help emerging and established brands create their own custom fitness apparel lines.
We offer:
Whether you want to build your own Gymshark-style or SQUATWOLF-inspired brand,
FuKi Gymwear provides factory-direct quality and sustainable production to bring your idea to life.