P.E Nation is one of Australia’s most well-known fashion-forward activewear brands, blending sport, style, and street culture.
If you’ve seen their bold color-blocked leggings or retro-style jackets and wondered what kind of brand P.E Nation really is,
this guide breaks it all down — from its founders and design style to how it compares with other global labels.
As someone who works in activewear manufacturing at FuKi Gymwear,
I’ll explain P.E Nation’s positioning and what makes it unique in today’s fitness-fashion scene.
P.E Nation is an Australian premium activewear and lifestyle brand founded in 2016 by Pip Edwards and Claire Tregoning.
The brand is known for sport-luxe streetwear — performance-driven gymwear that’s also stylish enough for everyday wear.
Their slogan captures it best:
“Active. All Day. Every Day.”
| Element | Description |
|---|---|
| Category | Activewear / Streetwear / Athleisure |
| Founded | 2016, Sydney, Australia |
| Founders | Pip Edwards & Claire Tregoning |
| Signature Look | Bold color blocking, retro stripes, sporty minimalism |
| Brand Message | Empowerment through active lifestyle and confidence |
From a manufacturing viewpoint, P.E Nation sits between performance activewear (like Lululemon) and fashion streetwear (like Alo Yoga).
P.E Nation was created by two Australian fashion professionals:
| Founder | Background | Role |
|---|---|---|
| Pip Edwards | Former fashion designer for Ksubi and General Pants | Creative Director |
| Claire Tregoning | Ex-design manager at Sass & Bide | Co-Founder & Design Lead |
Their goal was simple:
“To create activewear that fits women’s busy, multi-layered lives — from gym to office to street.”
The founders’ background in high-end fashion gave P.E Nation its strong visual identity and premium aesthetic.
P.E Nation’s design DNA revolves around sport, utility, and fashion.
You’ll notice influences from:
Their pieces are designed to perform during workouts but also elevate everyday outfits — a true “gym-to-street” look.
| Category | Examples | Description |
|---|---|---|
| Activewear | Leggings, sports bras, crop tops | High compression, functional, stylish |
| Streetwear | Jackets, sweatshirts, track pants | Oversized fits with athletic aesthetics |
| Accessories | Bags, hats, socks | Branded, functional, and trendy |
| Collaborations | ASICS, H&M, Reebok | Boosted international reach |
From my OEM experience, P.E Nation’s strength lies in fabric innovation — combining recycled nylon with spandex for both comfort and sustainability.
| Brand | Origin | Style Focus | Market Type |
|---|---|---|---|
| P.E Nation | Australia | Sport-luxe, bold colors | Premium |
| Lululemon | Canada | Technical performance | Premium |
| Alo Yoga | USA | Minimalist luxury | Premium |
| FuKi Gymwear | China | Custom OEM/ODM production | B2B Manufacturing |
Insight:
While P.E Nation focuses on brand storytelling and retail,
FuKi Gymwear empowers other brands to build their own P.E Nation–style collections sustainably and affordably.
| Segment | Description |
|---|---|
| Age Group | 20–40 years old |
| Lifestyle | Active, fashion-conscious, urban |
| Core Market | Australia, UK, USA |
| Customer Type | Women who value design and function equally |
The brand appeals to consumers who love premium fashion but also want practical fitness apparel — what we call “everyday athletes.”
Q1: What type of brand is P.E Nation?
A: It’s a premium Australian activewear brand that blends streetwear style with athletic performance.
Q2: Who founded P.E Nation?
A: Pip Edwards and Claire Tregoning in 2016.
Q3: Is P.E Nation considered luxury?
A: It’s positioned as affordable luxury — not as high-priced as designer brands, but above fast fashion.
Q4: Is P.E Nation eco-friendly?
A: Yes, the brand uses recycled materials and supports sustainable manufacturing in some collections.
If P.E Nation inspires you to launch your own fashion-meets-fitness brand,
FuKi Gymwear can help you make it real.
We offer:
With FuKi Gymwear, you can build a premium, eco-conscious activewear brand inspired by P.E Nation’s success —
but designed entirely around your own creative identity.