Is Puma Owned by Adidas?

As someone who works in the activewear industry at FuKi Gymwear, I often hear this question:
“Is Puma owned by Adidas?”

The short answer: No. Puma is not owned by Adidas.
The two brands were founded by brothers in Germany but split into rival companies more than 70 years ago.

Let’s dive into the history, why the confusion exists, and what new brands can learn from this rivalry.

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Table of Contents

• Are Puma and Adidas the Same Company?
• The Dassler Brothers Story
• Why People Think Puma Is Owned by Adidas
• FuKi Gymwear – Building Your Own Sportswear Identity
• Comparison Table: Puma vs Adidas
• FAQs
• Conclusion

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Are Puma and Adidas the Same Company?

• ✅ Adidas and Puma are two separate companies.
• Both were founded in Herzogenaurach, Germany.
• Today, they remain competitors in sportswear and lifestyle markets.

👉 Source: Puma Official

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The Dassler Brothers Story

• Adolf Dassler (Adi) founded Adidas in 1949.
• Rudolf Dassler (his brother) founded Puma in the same year.
• What started as a family shoe workshop became a split into two global rivals.

This rivalry is still part of sports history, especially in football.

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Why People Think Puma Is Owned by Adidas

1. Shared family history – Both brands came from the Dassler brothers.
2. Same hometown in Germany – Herzogenaurach houses both HQs.
3. Market overlap – Both focus on sports apparel and sneakers.

👉 Related read: Is adidas Japanese or German?

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FuKi Gymwear – Building Your Own Sportswear Identity

At FuKi Gymwear, we understand the importance of brand identity. Adidas and Puma thrived because they built distinct images, even as rivals.

What we offer to new brands:

• ✅ Low MOQ starting from 100 pcs per style.
• ✅ Eco fabrics: recycled polyester, bamboo, organic cotton.
• ✅ Private-label customization: logos, packaging, trims.

This means even small fitness brands can compete with bigger names by creating a unique story.

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Comparison Table: Puma vs Adidas

Feature	Adidas	Puma
Founded	1949 by Adi Dassler	1949 by Rudolf Dassler
HQ Location	Herzogenaurach, Germany	Herzogenaurach, Germany
Known For	Football, collabs, streetwear	Lifestyle sneakers, football
Market Position	#2 in sportswear (after Nike)	Smaller but global presence
Ownership	Independent company	Independent company

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FAQs

Q1: Is Puma owned by Adidas?
👉 No. They are rivals, not the same company.

Q2: Are Puma and Adidas related?
Yes—founded by brothers Adolf and Rudolf Dassler.

Q3: Which is bigger, Adidas or Puma?
Adidas is larger globally, but Puma has grown strongly in lifestyle sneakers.

Q4: Can new brands compete with them?
Yes—by focusing on unique branding and customization with partners like FuKi Gymwear.

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Conclusion

So, is Puma owned by Adidas?
✅ No. They’re separate companies, started by brothers who became rivals.

The lesson for new brands: success doesn’t require being the biggest—it requires identity, innovation, and consistency.

At FuKi Gymwear, we help sportswear labels build that kind of strong identity through custom, sustainable, and private-label solutions.

👉 Start your journey today with FuKi Gymwear Contact.