Oysho is often spotted in yoga studios and gyms worldwide, but is it truly a sport brand or just fashion activewear?
As someone who sources fabrics and develops activewear for FuKi Gymwear, here’s my first-hand, structured answer.
Oysho is a fashion-driven activewear brand, not a pure sports-performance label.
It specializes in yoga, Pilates, running, and athleisure, blending style and function rather than focusing only on professional athletic gear.
| Detail | Info |
|---|---|
| Founded | 2001 in Spain |
| Parent Company | Inditex (also owns Zara, Bershka, Stradivarius) |
| Stores | 650+ worldwide |
Being part of Inditex gives Oysho fast design cycles and global logistics, helping it keep pace with both fashion and sports trends.
Oysho dedicates large collections to:
From my fabric inspection, Oysho’s gear is ideal for light-to-moderate workouts and stylish street-to-studio outfits.
Oysho combines fashion design with technical materials:
While great for yoga or light cardio, it doesn’t match the specialized fabric engineering of pro-sport brands like Nike or Adidas.
| Product | Oysho Price | Typical Premium Sport Brand |
|---|---|---|
| Leggings | €29–€49 | €70–€120 |
| Sports Bra | €19–€39 | €40–€80 |
| Running Jacket | €49–€89 | €100+ |
Price-wise, Oysho sits between fast fashion and high-performance sports brands, offering affordable premium activewear.
| Feature | Oysho | Nike / Adidas / Lululemon |
|---|---|---|
| Main Strength | Fashion + everyday activewear | Professional athletic performance |
| Price Level | Mid-range | Mid to high premium |
| Technology | Good stretch, moisture wicking | Advanced performance fabrics |
| Target User | Yoga, Pilates, urban lifestyle | Runners, pro athletes, serious training |
Conclusion:
Oysho is perfect for fashionable active living, while true sports brands serve elite performance training.
For most daily workouts and chic streetwear, Oysho offers a balanced mix of comfort, trend, and price.
Q1: Is Oysho owned by a sports company?
A: No. It’s owned by Inditex, the fashion group behind Zara.
Q2: Are Oysho leggings good for running?
A: Yes, for casual runs or gym sessions, but not for professional marathon training.
Q3: How does Oysho sizing compare to sport brands?
A: Similar to European sizing, with good stretch for most body types.
Q4: Is Oysho sustainable?
A: Improving. Many pieces use recycled fabrics, but it’s not fully eco-certified yet.
If Oysho’s fashion-activewear concept inspires you to launch a brand with stronger performance or deeper sustainability,
FuKi Gymwear can help you succeed.
We offer:
FuKi Gymwear blends style, comfort, and true athletic performance,
helping you build a brand that competes with Oysho and goes beyond.