Starting a custom athleisure line for women means creating a product collection (leggings, tops, jackets, sets) that reflects your brand identity — and selling it with your label.
From my experience helping brands launch their first collection, success comes down to:
This guide walks you step by step — from concept to production — and highlights real manufacturers you can contact today.
Athleisure blends comfort + performance + fashion — making it one of the fastest-growing apparel categories.
Women’s athleisure sells because:
In short: athleisure is both functional and fashionable — perfect for new brands.
I’ve helped multiple brands start women’s activewear collections, including:
Here’s what I learned the hard way:
Good planning and the right manufacturer make all the difference.
In apparel terms:
Athleisure =
Comfort-oriented apparel with performance features + everyday wearability.
Athleisure Categories Often Include:
This differs from strictly performance athletic wear, which is optimized exclusively for sport.
Start with:
Your identity determines fabric choice, branding, and pricing.
Start with a small capsule collection:
Avoid launching with 50 styles — focus on 3–6 hero products first.
Good materials = bottom-line product experience.
Common fabrics:
Always check:
Your manufacturer affects:
We’ll list solid options below.
Never skip samples.
You want to test:
Ask for fittings on real bodies — not just flat measurements.
Before bulk runs:
Good quality control prevents returns and bad reviews.
Here are five reputable manufacturers you can contact:
Full-service activewear production from sampling to delivery.
Best For: Startups and growth brands
👉 Apliiq
Custom branding, embroidery, and low MOQ options.
Best For: DTC brands and fashion-forward lines
High-quality blanks and fabric customization.
Best For: Modern lifestyle athleisure
Soft fabrics and contemporary fits.
Best For: Casual athleisure pieces
Known for eco-friendly materials and ethical production.
Best for: Sustainability-driven brands
| Manufacturer | MOQ | Customization | Best For | Strength |
|---|---|---|---|---|
| Fukigymwear | Low | ⭐⭐⭐⭐⭐ | Full OEM | Custom development |
| Apliiq | Low | ⭐⭐⭐⭐ | Branding | Fast launch |
| AS Colour | Medium | ⭐⭐⭐⭐ | Premium blanks | Fabric quality |
| Next Level Apparel | Medium | ⭐⭐⭐ | Comfort basics | Availability |
| Stanley/Stella | Medium | ⭐⭐⭐⭐ | Sustainable brands | Ethical supply |
✔ Want full OEM & custom development → Fukigymwear
✔ Need quick branding → Apliiq
✔ Premium fabric focus → AS Colour
✔ Soft everyday styles → Next Level Apparel
✔ Sustainability-first → Stanley/Stella
Q: What is the typical MOQ for athleisure?
A: Usually 50–300 units depending on fabric and complexity.
Q: Can I customize labels and packaging?
A: Yes, most manufacturers offer full private label options.
Q: How long does production take?
A: Sampling: 10–20 days. Bulk production: 30–45 days.
If you’re ready to launch your custom athleisure brand,
👉 Fukigymwear provides full-service manufacturing — from concept to delivery.
We help brands launch faster, reduce risk, and scale with confidence.