Many manufacturers want to work with fast-growing activewear brands — but partnering with companies like Gymshark requires more than offering low prices or large capacity.
Brands at this level look for specialized capability, flexibility, development support, and performance consistency rather than basic production.
As someone working closely with OEM activewear factories, I often hear:
“What do brands like Gymshark actually look for — and how can a manufacturer qualify?”
This article explains the requirements in a simple, beginner-friendly way.
Manufacturers can partner with brands like Gymshark by offering specialized product capabilities, strong development support, flexible production options, and consistent performance testing — not just mass production capacity.
💬 From my OEM experience:
Big brands don’t look for “the biggest factory.”
They look for the smartest and most specialized partner.
Brands like Gymshark select factories based on technical capability, not scale.
Gym-focused brands care about:
These require expertise, not just machinery.
A factory offering “anything and everything” rarely wins.
Factories that master one category get noticed.
Fast-growing brands need product development partners, not just sewing lines.
It helps them:
| Traditional Factory Mindset | Modern Brand Expectations |
|---|---|
| “Send PO and we produce” | “Help us develop the right product” |
| Limited sample feedback | Collaborative iteration |
| Cost-first communication | Performance-first communication |
| No testing responsibility | Shared testing and validation |
Brands like Gymshark want partners, not vendors.
Gymshark built its success through small drops and rapid testing, not giant seasonal orders.
It allows brands to:
💬 New brands don’t start with 20,000 pcs — they start with trial runs that grow by performance.
Brands like Gymshark rely heavily on repeatable performance, especially for high-stretch fabrics.
Performance failures damage:
Factories that test before scaling avoid:
Consistency is more valuable than speed.
Before approaching big brands, factories should prepare:
Examples:
Show expertise, not variety.
Include:
Professional presentation increases trust.
Working with:
…positions factories for future Gymshark-level partnerships.
Communicate like this:
Proactive factories win faster.
Brands don’t switch suppliers often —
they stay with partners who support growth.
Q1: Do brands like Gymshark require huge production capacity?
Not initially — they prioritize specialization and flexibility.
Q2: Is offering low pricing enough to attract big brands?
No. Development support and performance reliability matter far more.
Q3: Can smaller factories still qualify?
Absolutely — if they excel in one category and communicate professionally.
Q4: How do manufacturers get noticed?
By presenting capability, not asking for orders.
If you want to partner with emerging and fast-scaling activewear brands — the way Gymshark works with its suppliers — specialization and development support are essential.
👉 FuKi Gymwear supports brands with:
💬 Manufacturers succeed when they think like partners, not vendors — and we help brands grow through that mindset.