Can I Buy Lululemon Outlet Online?

Table of Contents

• Quick Answer
• 1. Does Lululemon Have an Online Outlet?
• 2. What “We Made Too Much” Really Is
• 3. Online Outlet vs Physical Lululemon Outlet Stores
• 4. What You Can (and Can’t) Buy Online
• 5. Is Buying Lululemon Outlet Online Worth It?
• FAQs
• What Brands Can Learn from Lululemon’s Outlet Strategy

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Quick Answer

Yes — you can buy Lululemon “outlet-style” products online, but not through a traditional outlet website.
Instead, Lululemon sells discounted items online through its official “We Made Too Much” section.

From my experience working with activewear manufacturing, pricing strategies, and brand-controlled distribution, Lululemon is very intentional about how and where it discounts products.

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1. Does Lululemon Have an Online Outlet?

No — Lululemon does not operate a separate online outlet store.

Official brand reference:
👉 Lululemon

You will not find:

• a site called “lululemon outlet online”
• a dedicated outlet URL
• clearance sections on third-party outlet platforms

Any website claiming to be an “official Lululemon outlet online” is not legitimate.

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2. What “We Made Too Much” Really Is

Instead of a classic outlet, Lululemon uses a controlled markdown section called:

We Made Too Much

This is the only official way to buy discounted Lululemon products online.

What “We Made Too Much” includes:

• past-season colors
• discontinued styles
• overstock items
• limited-size runs

What it does not include:

• outlet-exclusive lower-quality products
• factory seconds
• damaged or irregular items

Key insight:
These are the same products sold at full price — just marked down.

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3. Online Outlet vs Physical Lululemon Outlet Stores

Lululemon handles online and offline outlets differently.

Feature	Online (“We Made Too Much”)	Physical Outlet Stores
Product quality	Full retail quality	Full retail quality
Selection	Limited, rotating	Varies by location
Pricing	Discounted	Often deeper discounts
Access	Anyone, anytime	Location-based
Consistency	High	Inconsistent

Important difference:
There are no outlet-only products online.

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4. What You Can (and Can’t) Buy Online

You can buy online:

• discounted leggings
• tops, bras, and outerwear
• backpacks and accessories
• authentic Lululemon items

You cannot buy online:

• true “outlet-exclusive” styles
• guaranteed deep discounts
• full size runs at all times
• custom or altered products

My honest take:
Online outlet shopping at Lululemon rewards timing and flexibility, not bargain hunting.

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5. Is Buying Lululemon Outlet Online Worth It?

It’s worth it if you:

• already know your size
• are flexible on color
• want authentic products at lower prices
• prefer shopping online

It may not be worth it if you:

• need specific styles or colors
• want the lowest possible price
• prefer browsing in person
• dislike limited stock availability

Straight answer:
Buying Lululemon outlet items online is worth it for smart, patient shoppers — not impulse buyers.

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FAQs

Q1: Is there an official Lululemon outlet website?
No. Only the “We Made Too Much” section on Lululemon’s official site.

Q2: Are online outlet items lower quality?
No. They’re the same retail-quality products.

Q3: Why do sizes sell out so fast?
Because quantities are limited and restocks aren’t guaranteed.

Q4: Are third-party Lululemon outlet sites real?
Almost always no. Be cautious of scams.

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What Brands Can Learn from Lululemon’s Outlet Strategy

Lululemon shows a disciplined approach:

Discounting doesn’t have to dilute brand value if it’s controlled.

At 👉 fukigymwear,
we help brands design pricing and inventory strategies that protect brand perception while still moving excess stock.

What We Support

• controlled discount models
• non-outlet private-label strategies
• performance-focused product planning
• low-MOQ OEM / ODM manufacturing
• long-term brand positioning

Lululemon doesn’t sell “cheap” products online —
it sells the same products more strategically.

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